Why SEO is Important?
SEO has found its way into many different avenues. “If it’s online, it needs SEO” is our motto here at DASH-SEO. With Cancer increasing at alarming rates throughout the world, it’s important that the cure is found as soon as possible, preferably yesterday. However, that is not the case. This is why it’s vital that your cancer research center be seen by the ones who matter most: patients.
Patients are the Key to SEO
Cancer patients everywhere are suffering; many in silence. They are attempting to find cancer research centers in their vicinity, but some of the major centers are just too far away from their location. The patients need to be able to discover the nearest and best cancer research center for their livelihood: YOUR cancer research center. With SEO from DASH-SEO, that is now possible. It is now possible through local searches, which lead to patients you need to help, finding solutions for their cancer. It’s a win-win for both parties involved and we’re just happy to help!
Local SEO is the way of Cancer Research Centers
As mentioned above, Local SEO is a huge factor for Cancer Research Centers. It has the ability to place your center at the top of the rankings and being seen by patients, philanthropists, volunteers, etc… This is the type of Local SEO traffic you want, and we’ll help you every step of the way of achieving that success. While there are several factors within ranking for Local SEO SERPs (Search Engine Result Pages), the top three factors are reviews, location/proximity to searcher, and keywords within your site. We’ll help you with all three and have you ranking in no time!
Reviews. These are crucial to any local business, including your Cancer Research Center. Without reviews, especially in the medical field, patients do not have much to go off of. This method of filtering based on the overall, average score of a business is calculated through Google’s “Possum” Algorithm. Funny name, right? Well, it’s technique can be a good-funny or a bad-funny depending on well your website is optimized for said algorithm update. We’ll help your business adapt to any and all algorithm updates to ensure your site is outranking the competition and driving new patients to your Cancer Research Center.
“Location, Location, Location…” is a phrase that we hear a lot growing up, right? There’s a reason why that phrase is engrained in all of us from a young age; it’s true! Your location and general vicinity provides search engines a starting point to determine how well your location will serve the searcher, who is your potential future patient. If you have a Cancer Research Institute in Madison, Wisconsin, yet your results are showing up in other states, such as Texas; you’ll have issues converting those searches into future patients. This is where we’ll provide the expertise and guidance to have your center ranking high and in the right location for the right people.
When searching for “Cancer Research Centers Near Me”, a number of results can appear. These results are specifically catered to the keyword composition, as well as all of the above mentioned points. Your specific keywords, such as: “Cancer Research”, “Cancer Research Center near me”, “Cure for Cancer”, etc… will trigger Google, Yahoo, and Bing to display results that are beneficial to your user experience. This enhanced user experience will allow you to rank higher as well when the keywords are matching up with the local search queries in your location/vicinity. This will once again lead to increased CTR (click-through-rate) due to your higher position within the rankings, which will then lead to more patients for you once they reach your beautiful website that you’ve been waiting to showcase to potential patients
SEO is the Future and We’re Ahead of It
More and more people are using search engines as part of their daily lives. This is especially the case with mobile devices. How many times have you viewed your phone today? 10 times? 20 times? 100 times? Whatever the case may be, smart phones have proven to be a necessity in this modern day and age. That is why with DASH-SEO, we not only optimize the desktop version of your website, we optimize it for mobile, tablet, and all browsers; to ensure an excellent experience for all of your patients.
How Mobile SEO will Affect Your Cancer Research Center…
As previously stated, mobile searches are the way of the future. Mobile comprises about 60% of all searches. This is an astounding amount and will soon become 80-90% in the near future. To stay ahead of the competition, we utilize industry-leading SEO tools, testing against case studies, and our own expertise to optimize your mobile site to the best it can be. This includes everything from page speed and mobile-responsiveness to mobile-specific keywords and optimized images for faster loading times on mobile data networks. All of this combined provides a pure, streamlined experience for everyone who visits your site.
Cancer Research Center SEO in a Nutshell
So you’ve read all about how SEO will affect your organization. Now you understand how valuable SEO is for organization. DASH-SEO will guide your website through the trials and tribulations most websites experience, and we’ll come out on top with the most optimized, efficient, and user-friendly website you can imagine. All of this is done through our exhaustive process which pinpoints each and every single issue with your website and allows us to correct said issues while simultaneous increasing your overall rankings. Now is the time to take action and help save lives. Contact us today to see how we can help your Cancer Research Center shine bright and help those who need it most.