One of the most commonly searched queries in the user-experience of searching for a chiropractor is “chiropractor near me”. The user is in pain, they’re searching for a qualified, highly-rated, highly-recommended chiropractor near their home, work, or frequented area and they need one now. These are the desirable traits which users are seeking on a daily-basis from a chiropractic practice similar to yours. So how do you stand apart from the competition on a local level? Below, we’ll break it down, step-by-step!
In Local SEO, reviews hold a very strong correlation with how you will rank amongst your competition. Search engine algorithms value reviews just as much, if not more, than human beings. Reviews signal to both search engines and human beings how great you are or how bad your are at your profession. We know you’re great, it’s why you’re reading this insight into how to better your online presence for your chiropractic practice. You’ll want to focus on obtaining as many positive, natural reviews as possible. By “natural” we mean not bombarding your practice with 150 5-star reviews overnight as this can appear spammy to both search engines and users. It’s important to remind your patients that if they had a positive experience with your services, to provide a nice review they see fit. This will allow the process to be much more fluid and natural as opposed to the earlier mentioned flood of reviews that many people tend to stuff their social platforms with. The bottom line is you need reviews if you want to rank well within your locale.
Content is extremely valuable as well. Refreshing your website as often as possible will signal to search engines (Google, Yahoo, and Bing) that you’re active and care about providing the best, updated content possible for your users. Providing content from a user’s perspective is always better than focusing solely on the search engine perspective. Think about the user first and you’ll usually find your conversions increasing naturally.
Embracing your locale as a chiropractor will prove to be one of the most valuable investments you can make with most often just your time. Enrolling in the chamber of commerce (a valuable backlink), sponsoring local events, offering charitable work ; all of these provide great opportunities to market your chiropractic practice and differentiate yourself from competing chiropractors in your area.
Backlinks provide a great signal to search engines of how high they should rank your site. Several high-quality back links from reputable sources will prove to be one of the best factors in increasing your rankings against the competition. Outreach is usually the best course of action when conducting a backlink acquisition campaign. Local links will provide many of your pages on your website with the ranking boost they require to be steps ahead of the competition. Reaching out to the local businesses in your area will prove to be a profitable venture as links from areas surrounding you will signal you’re a chiropractic practice whom is held in high regard.
Doing a Great Job
Overall, the best thing you can do as a local chiropractor is just doing a great job of helping your patients become healthy, active, and happy again with a pain-free life. That alone is one of the best marketing methods within the chiropractic industry which some forget. If you are giving it your all and are still struggling to add new patients every month, give us a call at: 512-645-2810 , or contact us below, and we’ll be happy to respond within 24 hours. Looking forward to hearing from you soon!