Are you innovative and disrupting the #FinTech industry, but still not seeing the results you expected? DASH-SEO has the techniques and SEO expertise to take your FinTech financial planning software, SaaS, blog, mortgage after bankruptcy program, or educational service you have and skyrocket it to the top of all major search engines! Contact us to learn more!
Financial Technology, A Long Time Coming
FinTech a.k.a. Financial Technology has been in the works for several years. However, it is now showing face in all forms of technology. Everything from investment strategy, to retirement planning, to college planning. There are so many options out there to choose from and this is due to several innovators developing these technologies for many years, and now the floodgates have opened, the competition is high, and you need to stand out. The best way to stand out is through ranking high in the organic search results of Google, Yahoo, & Bing.
How We Rank Your FinTech Site Higher in Search Engines
At DASH-SEO, we strategize and implement the best techniques within the world of SEO (Search Engine Optimization) to help your business rank higher than the competition. We do this through a number of methods, but the focal points we like to focus on are:
- Targeted Content Creation
- Keyword Research & Implementation
- Backlink Acquisition
- On-Page Optimization
- Off-Page Optimization
- A Plethora of Other Methods
Through these methods, we’ve found fantastic results that will yield exponential growth in the amount of visitors to your website, visitors that will potentially lead to conversions, which will then lead to lifelong customers. The results obtained from this methodology of organic growth will be compounded with every other digital marketing effort and will only help progress the initiatives you’re willing to venture into with your FinTech company.
Millennials Love FinTech
Ask any Millennial how they manage their finances and they’ll most likely mention a FinTech app. Ask any Millennial how they plan on saving for retirement and they’ll most likely mention a FinTech app. Ask any Millennial how they plan on paying off their student loans and they’ll most likely mention a FinTech app. Seeing a pattern? This scenario can be rinsed and repeated with anything related to Financial Technology, and that’s the beautiful thing with FinTech: the sky is the limit! The main features of the Millennial persona within the FinTech realm are:
- They have little trust in traditional banking institutions
- Their inner-being/conscience guides them
- They expect their FinTech apps to be cutting-edge & efficient
- Minimal Involvement
Little Trust in Traditional Banking Institutions
The first point mentioned above is one of the most crucial elements you will have to navigate if you plan on being successful within the FinTech world. You cannot exude a “traditional” essence with your app. It has to be a new idea that does not try too hard to garner attention and praise. Basically, you want to be the coolest person in the room, but in FinTech form.
Inner-Being/Conscience Guides Them
The second point mentioned above is something which progresses each and every year in FinTech, or any other business for that matter, and evolves as such. Businesses possessing a strong moral compass matter to Millennials. Without ensuring your business will have these traits, you run the risk of alienating your customer base that could allow you to reach the next level of success. “Don’t be evil” is a phrase that Google used to live by, but as they grew larger and much more powerful, that phrase was placed on the back-burner, just to be reminisced by those folks yearning for the “good ol’ days” of early 2000s technological pursuits. All in all, don’t be evil with your intentions, and you’ll just do fine.
Cutting-Edge and Efficient
The third point mentioned above showcases the mentality that not only Millennials have these days, but nearly everyone in our instantaneously-based society. If it’s not fully downloaded within one second, it’s “too slow”. That is the level your FinTech product or service needs to be at in order to succeed nowadays. Without ultra-fast speeds, you’ll be thought of as “behind-the-times”.
The fourth point mentioned above demonstrates just how hands-off Millennials are, even though they want to be “involved”. At the end of the day, they want the FinTech product or service to just do the job for them as it’s intended to do so. If you can take the burden of college planning, financial planning, retirement planning, debt management, investment strategy, or anything else related to finance off of their hands and make it a successful process; they will be back to utilize your FinTech application, time and time again.
Future Growth Will Be Had
The future is now with FinTech, and although it seems as though the progress being made within the industry is already at a level yet to be seen in prior years; the best is yet to come. This is why it’s pertinent that you choose the best routes to take with your FinTech company to ensure longevity, sustainable growth, and an overall sense of guided direction. With DASH-SEO, we’ll take care of having you presented in the best light, all you have to do is shine! Contact us today to see how we can help progress your business through excellent SEO!
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