You Help People Finance Homes. We Help People Find You.
As a mortgage broker, you’re helping clients secure the best possible loan for their future home, whether they’re purchasing their very first home, refinancing, or investing in various properties; you’re their resource for all things mortgages.
In today’s digital-first world, if you’re not showcased at the top of Google’s first page, you’re likely missing out on various opportunities which could have been secured had you been ranking organically. If someone is searching for “mortgage broker near me” and you’re not showing up, you’re losing out on that valuable lead which could convert into a real deal client.
Right now, your potential future clients are searching for keywords and phrases such as:
- “Mortgage broker near me”
- “Best mortgage rates in [city]”
- “First-time home buyer loans [ZIP code]”
- “FHA mortgage broker [state]”
- “Refinance mortgage broker [city]”
If your mortgage broker business is not showing up on the first page of Google, ideally in the top three search results, it’s going to end up costing you lost business.
This is where DASH-SEO comes in to help. We specialize in SEO for mortgage brokers, helping financial professionals such as yourself:
- Rank higher in Google and Google Maps
- Generate more borrower leads organically
- Establish long-term authority in your market
- Convert website visitors into applications and appointments
- Compete with big banks, lenders, and local competitors
Whether your mortgage brokerage specializes in FHA, VA, jumbo loans, or conventional refinancing, our team of SEO experts at DASH-SEO will be able to help your mortgage brokerage website land in front of the people who are looking for what you offer.
Why Mortgage Brokers Need SEO
Borrowers Start Their Journey on Google
Prior to even contacting a mortgage broker, buyers and borrowers will often do their own research online. They’ll search for the following types of information:
- “How to get pre-approved for a mortgage”
- “Best mortgage broker in [city]”
- “Mortgage rates today”
- “Who offers the lowest closing costs?”
If your mortgage brokerage website does not appear when potential borrowers are researching various mortgage brokerages, you’re going to be losing out on those potential loan opportunities. Stay on top of the coveted first page of Google with custom SEO strategies from DASH-SEO.
Mortgage Lending Is Local
Even with national rates and online tools, most borrowers still want someone nearby.
They search:
- “Mortgage broker near me”
- “Home loan experts [ZIP code]”
- “Refinance my mortgage in [city]”
DASH-SEO helps you dominate your city, neighborhood, or state—making your business the go-to choice for local borrowers.
SEO Is More Cost-Effective Than Buying Leads or Running Ads
Lead-gen platforms are often quite expensive, charging anywhere from $25-$150 per lead. Even with these high-priced platforms, your leads are most likely not exclusive, as the lead-gen platform will sell your lead to five other brokers all at once. This results in an expensive lead, with little to no chance of conversion, unless you’re the first group to reach out to the potential lead. Google ads for mortgage keywords are also quite expensive. All in all, SEO can be a cost-saving measure for your mortgage brokerage through the following offerings:
Benefits of Choosing SEO over PPC for Mortgage Brokers
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Lead / Application | Organic leads cut acquisition cost by 40‑70% after sustained ranking growth | Clicks for “mortgage rates” & “home loan” can exceed $25–$60 each and climb during rate drops |
| Long‑Term ROI | Evergreen guides (FHA vs. conventional, rate updates) rank for years, producing apps without spend | Lead flow ceases once ad budget pauses; no residual visibility |
| Trust & Credibility | High‑ranking educational content positions the broker as a knowledgeable advisor | Ads tagged “Sponsored” can feel sales‑driven, reducing trust for major financial decisions |
| Click‑Through Rate (CTR) | Organic CTR often 2× higher for research‑intent queries (“first‑time buyer loan”) | Ad blindness lowers CTR, inflating effective cost per acquisition |
| Compliance Efficiency (NMLS, CFPB) | Once reviewed, static pages remain compliant and need minimal re‑approval | Each ad creative & landing page variation triggers separate compliance review & archiving |
| Lead Quality & Close Rate | Content‑educated borrowers arrive further along the funnel, boosting conversion to funded loans | Ad traffic often includes rate‑shoppers, lowering average close rate |
| Competitive Barrier | Dominant rankings for niche loan types (“VA jumbo loan”) are tough for rivals to outrank | Competitors can instantly outbid your ads, driving CPC higher |
SEO offers:
- Free, consistent inbound traffic
- Better-quality leads who found you
- Lower cost per closed loan
- Long-term results that don’t vanish when your budget runs out
When you choose to work with DASH-SEO, your website will likely become your #1 source of borrower leads, without having to pay per click or per lead. The number of leads you receive with SEO is uncapped.
DASH-SEO’s Full-Service SEO Strategy for Mortgage Brokers
At DASH-SEO, we create and execute a truly custom SEO strategy to bring in a much more qualified borrower in your lead flow, month after month. We bring the traffic when you close the loans.
Keyword Research That Targets the Right Borrowers
We research the exact terms your future clients are typing into Google—and ensure you show up on the first page of Google where it matters most.
We target:
Loan-type keywords:
- “FHA mortgage broker [city]”
- “Conventional loan specialist near me”
- “VA loan help [state]”
- “Jumbo mortgage broker [ZIP code]”
Buyer journey terms:
- “How much can I borrow for a house?”
- “Mortgage pre-approval process”
- “Should I buy or rent in [city]?”
Refinance & rate-related searches:
- “Mortgage refinance broker [neighborhood]”
- “Best refinance rates today”
- “How to lower my monthly payment”
First-time buyer & niche markets:
- “First-time homebuyer mortgage assistance”
- “Self-employed mortgage broker [city]”
- “DSCR mortgage for investors”
Through matching these types of keywords with strategic content and landing pages which rank and convert, we’re able to propel your mortgage broker website into the upper echelons of organic search engine result pages.
Local SEO to Capture Borrowers in Your Service Area
Mortgage decisions are usually local, even when the research is done online. This is why local SEO is so important.
We optimize the following:
- Your Google Business Profile
- NAP (Name, Address, Phone) consistency across the web
- Local citations (Zillow, Yelp, LendingTree, etc.)
- Maps and “near me” visibility
- City and neighborhood-specific landing pages
- Schema markup for financial services
Whether you happen to serve one city, or ten counties, DASH-SEO will help you dominate your region, both in Google Search and Google Maps.
Technical SEO Makes Your Site Google-Friendly
If your site is slow-loading or is not mobile-friendly, Google (and borrowers for that matter) will likely bounce.
We optimize the following:
- Page load speed & mobile responsiveness
- Secure HTTPS & SSL setup
- Proper URL structure & internal linking
- Indexing & crawlability
- Schema for reviews, services, FAQs, locations
- Core Web Vitals & performance benchmarks
No matter which platform your site is on—WordPress, Wix, Squarespace, or a custom CMS—DASH-SEO helps to ensure your site performs as well as it ever has.
SEO Content Builds Trust & Drives Inquiries
We always write and optimize content which answers questions, builds authority, and converts users from simply browsing your website, to actually filling out your contact form, calling your business, or chatting with your support staff.
Core Pages
- Homepage
- About the Broker / Team
- Services (Purchase, Refinance, FHA, VA, Jumbo, etc.)
- Contact & Pre-Qualification
- Testimonials & Success Stories
Location Pages
- “Mortgage Broker in [City, State]”
- “Refinancing in [County Name]”
- “First-Time Buyer Loans in [ZIP Code]”
Blog & Educational Content
- “What Credit Score Do You Need to Buy a Home in [State]?”
- “FHA vs Conventional: Which Is Right for You?”
- “How to Get Pre-Approved for a Mortgage in [City]”
- “5 First-Time Homebuyer Mistakes to Avoid”
Conversion-Focused Lead Magnets
- “Free Mortgage Pre-Approval Checklist”
- “Monthly Payment Calculator”
- “2024 Mortgage Rate Guide for [State]”
DASH-SEO is able to handle any and all writing, publishing, and optimization, so you can stay focused on your sales pipeline.
Link Building to Boost Authority & Rank Higher
We earn high-quality backlinks from:
- Financial and housing publications
- Local news and business blogs
- Real estate partner websites
- Trade associations and directories
- Guest posts and community features
These backlinks will help to build your domain authority, credibility, and search engine trust, all of which are essential for long-term organic rankings.
Conversion Optimization to Maximize Every Lead
We optimize your website for calls, contact forms, and pre-qualification submissions.
We include the following:
- Mobile-first design with click-to-call buttons
- Contact and quote request forms
- Mortgage calculators and helpful tools
- Trust signals: licenses, reviews, affiliations, badges
- Client testimonials and video case studies
- FAQ sections that remove objections
When you choose to work with DASH-SEO, your website doesn’t simply just rank, it truly performs as a lead-generation tool.
Mortgage Professionals We Help
We build SEO strategies for each and every corner of the mortgage world.
Independent Mortgage Broker SEO
- Personal brand development
- Local Google ranking
- Lead generation without paying per lead
- Review building and authority content
Mortgage Companies & Broker Team SEO
- Multi-officer SEO strategies
- Centralized blog and tool content
- Lead distribution systems
- Reputation management at scale
Commercial Mortgage Broker SEO
- B2B SEO strategies
- Investment property lead targeting
- Large loan SEO campaigns
- DSCR loan and investor SEO content
Niche-Focused Loan Expert SEO
- VA / FHA / USDA loan SEO
- Self-employed borrower SEO
- Foreign national and expat lending
- First-time buyer funnels
Why Mortgage Brokers Choose DASH-SEO
We Truly Know the Mortgage Industry
We speak your language—DSCR, LTV, FHA, and closing timelines.
We Always Focus on Quality Leads
Not just clicks, real people looking for real help.
We Handle Absolutely Everything with Your Website’s SEO
From technical SEO to content to backlinks, we’re your dedicated SEO team.
We’re the Local SEO Experts You’ve Been Searching For
We help you win your market, your ZIP code, and your city.
We Deliver Real Results You Can Track & Count On
More traffic. More phone calls. More inquiries. More deals.
FAQs About SEO for Mortgage Brokers
How long does it take to see results?
Most mortgage brokers will see the most noticeable SEO gains in 3-6 months, with steady lead flow growth in 6-12 months.
Can SEO actually compete with Zillow, Rocket Mortgage, and other big banks?
Yes! Local SEO and educational content is able to truly level the playing field, especially if your mortgage broker offers better service and rates. We ensure borrowers always find you first through a wide range of valuable keywords and search terms.
What if I work in multiple states?
The fantastic thing about SEO is that it works very well with multi-state or multi-city efforts. The state and city-specific landing pages we create for our clients help you optimize your efforts for each and every market you serve.
Can you help with compliance?
Yes, we’ll happily help to maintain strict adherence to compliance guidelines and provide content which is not only informative, but also accurate and always operating within advertising rules of the mortgage industry.
Ready to Bring in More Borrowers—Without Paying Per Lead?
If you’re ready to:
- Receive exponentially more organic traffic from Google
- Generate additional inbound borrower leads
- Build long-term visibility & trust
- Compete with national lenders & lead providers
…it’s time to partner with our team of SEO experts at DASH-SEO.
Request Your Free Mortgage Broker SEO Audit
We’ll thoroughly review your website, rankings, and keyword opportunities while also analyzing your competitor performance. From there, we’ll send you a custom roadmap to increase leads organically and grow your mortgage business through Google. Let’s begin working together to make your mortgage brokerage the first place local borrowers decide to choose when considering a partner to help them on their real estate journey.