SEO vs. PPC for Cardiologists
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Consult | Organic reduces cost 30‑55% | Clicks “cardiologist near me” $4‑$12 |
| Trust & Authority | Heart‑health articles build credibility | Ads viewed skeptically |
| Long‑Term ROI | Condition pages rank for years | Ads need continual spend |
| Barrier | High‑authority rankings strong moat | Bids escalate |