SEO vs. PPC for Dentists
| Benefit | SEO | PPC |
|---|---|---|
| Cost per New Patient | Organic cuts cost 40‑70% | Clicks “dentist near me” $2‑$6 |
| Recurring Revenue | Content nurtures six‑month cleanings | Ads need constant spend |
| Trust | Reviews & FAQs rank organically | Ads less trusted |
| Barrier | Top local rankings hard to beat | Competitors outbid ads |