SEO vs. PPC for Dermatologists
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Appointment | Declines 35‑60% after ranking growth | Clicks for “acne treatment dermatologist” $3‑$12 |
| Long‑Term ROI | Skin‑condition guides rank for years | No visibility once ads stop |
| Trust & Authority | Educational content builds credibility | Ads appear promotional |
| CTR | Higher organic CTR for symptom queries | Ad CTR lower |
| Lead Quality | Content filters appropriate patients | Ads attract price‑shoppers |
| Competitive Moat | Top rankings hard to outrank | Competitors outbid instantly |