SEO vs. PPC for Audiologists
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Hearing Test | Organic lowers cost 40‑65% | Clicks “hearing test near me” $2‑$6 |
| Long‑Term ROI | Device & tinnitus guides rank long‑term | Ads stop on budget pause |
| Trust | Educational blogs build clinical authority | Ads less credible |
| Lead Quality | Content attracts motivated patients | Ads bring info‑seekers |
| Barrier | Rankings defend market share | Bids escalate |