SEO vs. PPC for ENT Specialists
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Patient | Organic lowers cost 35‑60% | Clicks “ENT doctor” $2‑$8 |
| Long‑Term ROI | Sinus & allergy pages rank years | Ads vanish |
| Trust | Educational content builds authority | Ads less trusted |
| Barrier | Rankings durable | Bid costs rise |