SEO vs. PPC for Nutritionists & Dietitians
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Client | Organic lowers cost 40‑70% | Clicks “nutritionist near me” $1‑$5 |
| Long‑Term ROI | Meal‑plan posts rank & convert continually | Ads stop on pause |
| Trust | Evidence‑based articles build authority | Ads viewed skeptically |
| Lead Quality | Content attracts motivated clients | Ads broad |
| Barrier | Rankings durable | Bids escalate |