SEO vs. PPC for Occupational Therapists
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Client | Organic leads cut cost 40‑65% | Clicks “occupational therapy” $2‑$8 |
| Long‑Term ROI | Home‑exercise posts rank long‑term | Ads stop giving leads when paused |
| Trust | Educational blogs boost authority | Ads less credible |
| CTR | Organic CTR higher for rehab searches | Ad CTR lower |
| Lead Quality | Content filters suitable patients | Ads broad inquiries |
| Barrier | Strong rankings protect market | Bids drive cost |