SEO vs. PPC for Optometrists
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Exam | Lowers 40‑65% with organic visibility | Clicks “eye exam near me” $2‑$8 |
| Recurring Revenue | Content nurtures annual check‑ups | Ads need constant spend |
| Trust | Local content & reviews build trust | Users skip ads |
| CTR | Maps/organic CTR higher | Ad CTR modest |
| Lead Quality | Educated patients book faster | Ads get info‑seekers |
| Barrier | Top rankings durable | Bids escalate costs |