SEO vs. PPC for Orthodontists
| Benefit | SEO | PPC |
|---|---|---|
| Cost per New Patient | Organic lowers cost 45‑70% | Clicks “braces near me” $4‑$15 |
| Long‑Term ROI | Treatment pages rank years | Ads vanish when paused |
| Trust | Before/after galleries in organic build trust | Ads feel salesy |
| CTR | High organic CTR for parent research | Ads skipped |
| Lead Quality | Content attracts committed families | Ads get price‑shoppers |
| Barrier | Top rankings hard to displace | Competitors outbid ads |