SEO vs. PPC for Pharmaceutical Companies
| Benefit | SEO | PPC |
|---|---|---|
| Cost per HCP Lead | Organic visibility lowers cost 30‑50% | Clicks “drug name” competitive $5‑$15+ |
| Scientific Credibility | Peer‑reviewed content ranks & educates | Ads flagged “Sponsored” may raise bias concerns |
| Regulatory Compliance | Static pages pass one‑time review | Each ad/landing needs FDA/OPDP review |
| Barrier | High domain authority defends SERPs | Bid wars inflate cost |