SEO vs. PPC for Plastic Surgeons
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Consultation | Organic lowers cost 40‑65% | Clicks “rhinoplasty” $6‑$20+ |
| Long‑Term ROI | Before/after galleries rank long‑term | Ads costly to sustain |
| Trust & Aesthetics | High‑quality content builds luxury brand | Ads feel pushy |
| Barrier | Top rankings create durable moat | Bids escalate |