SEO vs. PPC for Radiologists
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Scan | Organic lowers cost 35‑60% | Clicks “MRI near me” $3‑$9 |
| Long‑Term ROI | Service pages rank long‑term | Ads need ongoing spend |
| Trust | Educational content on imaging builds credibility | Ads less trusted |
| Barrier | High authority domains defend rankings | Bid wars costly |