SEO vs. PPC for Senior Living Centers
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Qualified Tour | Organic reduces cost 35‑60% | Clicks “assisted living” $3‑$10 |
| Trust & Compassion | Informative content comforts families | Ads feel transactional |
| Long‑Term ROI | Evergreen care guides rank years | Ads vanish |
| Barrier | High rankings defend territory | Bids escalate quickly |