SEO vs. PPC for Mental Health Professionals
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Session | Lowers 40‑70% via organic | Clicks “therapist near me” $2‑$6 |
| Trust & Rapport | Helpful articles build connection | Ads feel less authentic |
| Long‑Term ROI | Content ranks & nurtures continuously | Ads stop working when paused |
| Lead Quality | Content attracts committed clients | Ads get trial seekers |
| Barrier | Strong rankings lock in visibility | Bid wars escalate cost |