How to Reach Out to More Customers
One thing every business owner has to think about when conducting business is how to reach out to more customers. Proper customer reach has gone beyond face to face interactions to include digital platforms that are increasingly utilizing mobile devices.
Mobile Device Ownership
By 2015, 92% of adults owned a mobile device. This goes to show you how wide a customer-base you can leverage just by tapping into mobile platforms. Still, more people currently make purchases using their desktops instead of their mobiles. But that is really because a good number of businesses have better interfaces on their desktop platforms.
As you will see in the infographic below provided by AppGeeks, mobile devices offer you a lot of platforms (probably more platforms than desktops) which you can use to market your products and services. Those platforms include SMS, apps, emails, QR codes and even mobile games.
Checking Your Email
67% of people check their emails on their mobiles rather than their desktops. Your email marketing strategy should target this 67%. This means that whatever email ad you’ll be sending to customers or potential customers should be viewable via mobile devices.
App Use On Smartphones
Same goes for your in-game and app marketing strategy. Most people spend 80% of their mobile time on apps. So, as a business owner, you should be thinking of profiting from this by creating an app that allows your customers access whatever product or service you have to offer. Halifax did this with its Home Finder app and was able to reach over 20 million users.
Living in a Mobile-First World
The idea behind going mobile is to reach more customers by making the shopping experience as convenient as possible. To help you position your business better using mobile platforms, get great ideas by taking a look at how successful businesses are using mobile marketing to increase their market share in the infographic below.