SEO for Photographers: How to Rank Higher On Search Engines
Photography is a filed which is highly competitive, not only within the field itself, yet within the field of digital presence, awareness, and marketing. Even though you may be a very skilled photographer within your respective niche (weddings, nature, lifestyle, etc…); if nobody is able to find your excellent work, how are you expected to thrive and survive? The answer to that question is SEO. SEO stands for search engine optimization, which you most likely already know if you’re searching for “SEO for photographers”. Within this post we’ll be scratching the surface of SEO techniques and methodologies to help you start out on the path of digital marketing and SEO success. Enjoy!
Optimizing Your Website for Both Your Photos & Functionality
Photos are a huge part, if not the ONLY part which truly matters when showcasing your excellent work, style, and past portfolio. With high-quality photos comes high-bandwidth data consumption and server strain. What this means is the 3 mb photo you just chose as the featured image within your blog post is wayyyy too big from a file size perspective (not dimension-based, don’t confuse the two). The best remedy for tis issue is to simply use an image compressor such as tinyPNG and watch your very large file size photo reduce to a much more manageable and quicker-loading photo. Simply drag and drop your photos through their batch processor and watch as search engines begin to show a little bit more love to your pages as a “thank you” for reducing the strain on their servers. Pretty awesome, right? Right!
Writing the Right Content for Your Users
Consistently producing content for your blog is tough, we know this. Life gets in the way and before you know it, your goal of a daily blog post has dropped to once per month, if that. We’re here to let you know it’s okay. everyone falls off the blogging bandwagon. The most important thing is to simply hop back on the horse and start creating quality, consistent content which resonates with your users. Let’s say for example you’re a photographer based out of Austin, Texas. A great starting point for content production is to place yourself in the shoes of your perfect client. What may they be searching for? It could be anything from a guide on the best places to take a group photo during sunset in Austin. The title of said blog post could be something along the lines of “Best Sunset Photo Spots in Austin, Texas” and that alone could attract several hundred views per month after resonating within search engines for a few months. Of those hundreds of views, you may very well acquire dozens of leads asking for you to photograph an engagement session, a wedding, a family portrait, etc… The opportunities are endless with content produced from an SEO perspective and that’s such a beautiful thing!
Acquiring Links from Preexisting & New Relationships
If you’re a relatively new photographer in your field, this SEO tip may not apply. Yet if you’re a seasoned veteran within your respective photography field, you’ll find this next step to be completed with ease. If you’ve worked with an organization who has a blog, don’t be afraid to reach out to them for a do-follow backlink within one of their previous, or upcoming blog posts, and watch the link equity be passed onto your site from their’s. This is link-building in essence: outreach, relationship building, link acquisition, and a thank you follow-up message.
SEO Services for Photographers
SEO services for photographers vary wildly. Typically, the cheaper the service, the cheaper the quality. What you’ll want to look for in any SEO company is: are they ranking for relevant and profitable terms within their very own industry? Here at DASH-SEO, we’ve worked hard to rank for variants of the search term: “SEO Agency Austin”. Feel free to verify it for yourself by simply typing in “SEO Agency Austin”.
SEO for Wedding Photographers
SEO for wedding photographers can be very lucrative as wedding photographers typically command some of the highest prices throughout the photography industry. Between capturing the kiss, the love, and the festivities surrounding the couple; there’s a lot of pressure to produce top-notch photos which will be cherished for generations to come. If you’re a wedding photographer and searching for new clients, fill out the form below and receive a complimentary SEO audit sent your way ASAP.
SEO Keywords for Photographers
There are many SEO keywords for photographers out there, yet you’ll always want to go with the ones which either enhance your company’s awareness and/or directly drive new clients your way. An example of this would be: “Best Photographer in Austin, Texas” or “Wedding Photographer in Austin” as two great keywords to target.
SEO Tips for Photographers
A summary of the above SEO tips for photographers is comprised of the following:
- Compress your images from a file size perspective to improve page speed performance
- Produce regular, high-quality content which pertains to your potential clients’ search intent
- Acquire links from existing relationships you’ve built over the years to give your site’s domain authority a great boost
Contact Us at DASH-SEO for Help with Your SEO
If you’ve enjoyed reading this post and would like for us to fully evaluate your site from a true SEO perspective, you’ll want to fill in your information below. We’ll be sure to send your complimentary, full-scale SEO audit your way within 24 hours. We look forward to hearing from you soon and growing your photography business with the help of our excellent SEO!