Plastic Surgery SEO: How to Navigate the World of Search Engines
If you’re a plastic surgeon, you understand the importance of a steady flow of new patients each and every month. The backbone of your practice is new patients, referrals, and returning patients. It essentially all starts off with the first new patient creating a wide range of business opportunities for you to showcase your plastic surgery skills. If you’re a plastic surgeon who owns a practice (or several practices), you’ll want to read on to learn more about how we at DASH-SEO can help your practice grow exponentially through excellent SEO and digital marketing strategies!
Optimizing Your Site for User-Experience
As a plastic surgeon, you know what looks good and what doesn’t. The same principle can be applied to your site’s on-site experience. A site full of clutter, poorly formatted hierarchy, and slow-loading pages will certainly turn off your potential new patients. So what can you do? We’re glad you asked! The best thing to do is simply focus on user-experience. Make sure your site loads fast, your structure is designed with a proper hierarchy in mind for both users and search engine robots, and keywords are incorporated strategically within your site’s more technical areas.
Creating Content Which Builds Trust
Content is the number one aspect of SEO as it allows search engines to determine what your site is about and why they should present the information you’re sharing. Without content, there’s simply nothing to index. Some web design firms will tell you as a plastic surgery practice that “less is more”. While yes, your design should be clean and well-organized, the amount of content you produce which will help patients in their search for the best plastic surgeon will do wonders for your overall organic traffic. Producing content which is long-form (800+ words), well-researched, and on a consistent basis can greatly improve your positioning on search engines for a wide range of search queries.
Acquiring Links Organically & Through Outreach
Over time, you’ll most likely find yourself as a reputable plastic surgeon in your area, you’ll begin to acquire backlinks from say a fundraiser you support, a medical board website which features your profile, or really anything in between. What if that’s not enough? It’s sadly not. In today’s day and age, there are many competitors in your niche and you’ll want to stand out by achieving high-ranking pages for high-volume, strong user-intent search queries. To do this, you’ll want to acquire high-quality backlinks on a consistent basis. We can help your practice with this crucial component of any great SEO strategy. We use our excellent outreach strategies and have you ranking for a large number of organic keywords which will help you convert potential patients into real patients.
Choosing DASH-SEO for Your Plastic Surgery SEO
If you’ve been searching for SEO for plastic surgeons, you’ll want to request a complimentary SEO audit using the form below. We’ll have the full-scale SEO audit back to you within 24 hours and we’ll be happy to go over our findings and how we can help your plastic surgery practice grow. We look forward to hearing from you soon and are excited to begin helping you on your journey towards success with SEO and digital marketing from DASH-SEO!