“Beauty is in the Eye of the Beholder”, as they say. SEO is in the eye of DASH-SEO, as they say. We know what Plastic Surgeons want: Perfection, Symmetry, Beauty. We think of our SEO services in a very similar light. We optimize while you operate. This way, you have time to focus on perfecting your craft, while we perfect your website and allow it to beautifully rise to the top of all major search engines. If you have the desire to grow your Plastic Surgery practice, then don’t hesitate to contact us. You won’t even have to go under the knife to see spectacular results.
We recognize that excellent Plastic Surgery is more of an artform than antyhign else. We also recognize that excellent SEO is more of an artform than anything else. The way you rectify someone’s appearance after a terrible accident and restore their beauty, we rectify someone’s website and restore its beauty. SEO and Plastic Surgery go hand-in-hand. This is why if you want to be the best, you need to work with the best. At DASH-SEO, we offer nothing but the best SEO and Web Development services. When we work with you, we treat you as part of our family. We’re eager to build a masterpiece that is your website and drive quality traffic that will convert into quality patients to your door through our SEO techniques and expertise. Read on to find out how…
With proper Plastic Surgeon SEO, there are several building blocks that are crucial to an excellent SEO strategy:
- Quality, Unique Content
- On-Page SEO
- Off-Page SEO
- Site Structure
- ORM (Online Reputation Management)
Backlinks allow search engines to recognize your relevancy amongst your competition and the search queries inputted by users within said search engines. Think of backlinks as references. The more sites you have discussing your product, business, or service, the more likely you will rank higher within the discussions of your community, This same concept directly applies to website ranking patterns. If Site A and Site B have a similar amount of content, a similar age, similar Domain Authority, and similar Page Authority, yet their only difference is the number of backlinks they possess; the site with the larger number of backlinks will most likely rank higher than the site with lesser amount of backlinks. We performed a sample search within one of our tools that we utilize for analyzing backlink profiles and here are the results for “plastic surgeon los angeles california”:
As you can see from the image above, the majority of high-ranking search results for “plastic surgeons in los angeles california” have a large amount of backlinks. At DASH-SEO, we’ll analyze your backlink profile and acquire backlinks from high authority sites to ensure you’re ranking at the highest position possible.
Quality, Unique Content
One of the most common faults we see in websites we audit is how rampant duplicate content is from “plug-and-play” digital marketing companies. These companies will often issue “content libraries” that do much more harm than good. Duplicate content is viewed in a very negative light amongst Google, Yahoo, & Bing. At DASH-SEO, we produce 100% unique content for each and every one of our clients so you can rest assured that your site is YOURS and not the same as someone else’s content. Below is an screenshot of the most relevant and popular content for the same search query “plastic surgeon los angeles california”:
All of this content is unique, high-quality, and useful to the user searching for “plastic surgeon los angeles california”. UX (user-experience) is a huge factor in ranking and it’s only natural that it affects how well your content is ranked. At DASH-SEO, we care about how search-engines view your content, but more importantly, we care about how your users of your website view your content. At the end of the day, they matter most.
On-Page SEO is comprised of everything from site-speed optimization to optimizing meta descriptions to ensuring there are 404 errors within your site. There’s so much that goes into On-Page SEO, but don’t worry, we’ll take care of all of it so you can continue doing what you do best; plastic surgery. When On-Page SEO is at it’s best, you’ll see a boost in rankings. Think of On-Page SEO as the oil for the gears in an engine. Without oil, an engine would grind to a halt. This is why excellent On-Page SEO is vital to your website’s success.
Off-Page SEO is equally important as On-Page SEO. This is the process of ensuring all social profiles are optimized the highest degree and allow users to easily interact with your social platforms, then interact with your website, and finally proceed to interact with your plastic surgery practice for an initial consultation. Backlinks are an important feature of Off-Page SEO as well, but the backlink acquisition process has already been explained above. The importance of Off-Page SEO will be ever more prevalent in the future when social networks continue to dominate industries outside of their traditional use i.e.: news media, shopping, telecommunications, etc… This is why it’s so vital to have a proper Off-Page SEO plan put in place.
We often see many, many websites that have a very poor site structure. When a site is structured with a proper hierarchy, it allows both the search engines and users to successfully navigate throguh your website and have a better experience. When site structuring is implemented properly, it opens up many opportunities to happen within search engines. Often times, when your navigation bar is structured optimally, your site will be displayed in the SERPs (Search Engine Result Pages) with not only your home page, but the main components of your navigation bar or your top pages, measured from search traffic.
ORM (Online Reputation Management)
Your reputation matters. We’re here to showcase all of the positivity your plastic surgery practice exudes and we’re also here to ensure false, negative reviews are kept at bay, because we understand how hard you work for your patients and how you only want the absolute best outcomes for them. We have several techniques to have search engines focus on the positive and have the negative rank lower in the SERPs (Search Engine Result Pages). This ensures your plastic surgery practice is always shown in its best light!
SEO for Plastic Surgery Matters More Than Ever
With an estimated 18% job growth each year from 2012-2022, you’ll want to be ahead of the competition, and that means implementing excellent SEO from DASH-SEO. We’ll perform all of the above-mentioned methods on your site and much more to ensure you stand out amongst the heavy competition and are able to help the most patients possible with their plastic surgery needs. Contact us today to see the results we can produce for your website!
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