Feet are important. SEO is important. When your website doesn’t have proper SEO, it doesn’t have much of a leg, or foot, to stand on. This is why if you’re eager to grow your business and have your website shown to many more potential patients, don’t hesitate to contact us! We’ll help you stand out in the crowd!
Starting Off on the Right Foot
As a podiatrist, you’ll find many patients who are lacking the capability to correctly use their lower extremities. This can create a host of additional problems along the way. This is why it’s important to start off on the right foot and have the issue corrected from the root cause and then build the progressive movement of healing the affected area. The same principle applies to SEO and Digital Marketing. Ensuring the basis of your website is optimal before proceeding to the next step is something that is required for all SEO and Digital Marketing strategies. This allows us to continue taking steps forward, and not taking one step forward, two steps backwards; resulting in halted progression. Building the base and providing structure through proper implementation of the best SEO techniques will result in exponential progress to your website’s ranking, traffic, and conversions. As a Podiatrist, you know progress can take some time, SEO is the same way. SEO provides long-term gains and advancements that is reflected in the initial investment that is given to the project. What is put in to the project is what’s received from the project. Excellent SEO requires daily monitoring and adaptable strategy. We’ll explain every facet of our excellent SEO below and how it can positively affect your Podiatry practice today!
The first step of a SEO strategy, or any digital marketing strategy, is understanding what the you, the Podiatrist, wants to gain out of it. The most obvious accomplishment would be to gain more patients, which could then lead to more available funds, which could subsequently lead to opening up an additional practice, which could in turn lead to opening up a Podiatry center down the road. All of these goals listed are achievable with a brilliant SEO strategy executed by DASH-SEO. The best SEO takes time and development, all of the best strategies do in life, and the best is the only service we offer here at DASH-SEO. Below is a list of a few of the features we incorporate into our SEO services:
- Backlink Acquisition
- On-Page SEO
- Off-Page SEO
Backlinks are the main signal to search engines that you are an authoritative and informative source within your specific niche. Backlinks are obtained either through link-building efforts or organically. Link-building efforts are comprised of primarily outreach to sites that are affiliated within your niche and requesting that they link to your content. This can go very well some days and it can seem as if no one will ever respond on other days. Some other ways links are built are through directories. These are not only helpful for the backlink acquisition process as a whole, they also lend some help to patients seeking your services. These directories often have a website link embedded within the listing of your business. If this is a dofollow link, you’ll see the benefits from this link (especially if the directory site is high-authority) and your potential patients will find it easier to contact you for an appointment. When backlinks are obtained organically, this means that a page within your site is ranking high for a specific search term. When you rank within the top three results for a search term, you’ll often find that several people will link back to your site when citing sources for a post of their own. This builds upon the credibility of your site immensely. The more sources you have linking to your site, the more valuable your content is viewed within the eyes of Google, Yahoo, and Bing.
On-Page SEO is comprised of the following:
- Friendly URLS
- Headers are Optimized
- Media Usage
- Keyword Implementation
- OBLs (Outbound Links)
- Internal Linking
- Site-Speed Optimization
- LSI (Latent Semantic Indexing) Keywords
- Social Platform Optimization
- In-depth, well-researched content
URLs that are friendly
When we mention the friendliness of a URL, we’re not referring to if it’s polite or not, we’re referring to how easy it is for a search engine, and user for that matter, to recognize what the content is composed of, based on the URL. An example is www.DASH-SEO.com/niches/dermatologists. This URL is friendly for both search engines and users due to its easy to comprehend keywords and structure. However, there are many sites who do not adhere to this method and create great confusion for both search engines and users. Some URLs may contain AJAX structuring which is when you’ll see something along the lines of: “www.xyz.com/257th4q!#73” that has no real structure and composition. This URL is extremely difficult for search engines to read and makes no sense to the user. We practice what we preach here at DASH-SEO and you’ll find all of URL structures to be search-engine friendly and user-friendly!
When your h1, h2, h3, h4 headers are optimized, you’ll find that the structure of your content is much more easier to navigate and will help search engines and users to understand the level of importance throughout your content. The main header, “h1”, is used to signal to search engines what the piece of content will mainly consist of. “h2” headers are sub-headers and arrive after “h1” headers. This header signals to Google, Yahoo, and Bing that your “h2” header will be compounding and building upon the “h1” header. This pattern follows all the way down the list of headers and provides an overall structure for the content within your site. We will provide structure and optimize your headers within all of your content when you work with us here at DASH-SEO.
Utilizing media within your content is crucial today more than ever. As we migrate away from the original, text-based content that was produced before multimedia leverage capabilities were so accessible (YouTube, Instagram, etc…), we find that not only does it help search engines recognize that more effort was put within the content (which increase the authority of the content), it allows users to better understand what the content is about. Simultaneoously, this provides an optimal user experience that translates to longer ASDs (average session durations), which signals to search engines that your content is worthwhile and should rank higher. All in all, using media within your content is fantastic!
Keyword Implementation & Optimization
There’s a fine line between “keyword stuffing” and “keyword optimization”. This line is crossed when someone blatantly places an excess of keywords within their content in order to trick search engines into believing their content is full of valuable information. This trick worked back in the day, however, search engines have become progressively more intelligent since that time. They not only pick up on keyword stuffing, they penalize you for it! This is why it’s vital that your content remain within the realms of the perfect balance of keyword optimization.
Being responsive for all devices: desktop, tablet, and mobile is a required aspect of any website; especially in the year 2017. This process of ensuring your site and all of its content is accessible within any device the user may be using signals to search engines that your site is fully optimized for any and all platforms. This will have an effect on your overall ranking as well, which will in turn increase your conversion rate of new patients joining your podiatry practice. Mobile usage is up more than ever, and we’ll ensure that this step in optimizing your website is completed efficiently and effectively.
Outbound Links, or sometimes referred to as OBLs, are a crucial part of content production. This process of incorporating outbound links into your content will signal to search engines that your content is well researched and provides a better experience for the user when they are viewing said content. Additionally, outbound links can build relationships among other sites within your niche when the site owners that you’re linking out to notice you’ve linked to them, they may reach out to you to say “thanks!” and potentially link to your site as well in a future post. Building a sense of community with your site is what we really enjoy doing here at DASH-SEO and we know of many different ways to do so.
Internal Linking provides structure and increases the ASD (average session duration) of your users. This side-effect of internal linking is created by allowing your users to discover different areas of your site by providing the easiest possible method of navigating through your site which will in turn create an average session duration that exponentially increases due to content immersion on the user’s side. This method increases the number of conversions your site produces and will subsequently lead to more patients for your podiatry practice.
Site-speed is an area that is often glossed over with many SEO and Digital Marketing agencies. However, it is a necessary aspect to examine and optimize. If your podiatry site has a slow site speed, it is not only a poor experience for the user, it signals to search engines that your site is not fully optimized and search engines will demote your rankings over time if the problem is not resolved. This is why with DASH-SEO, we place a strong emphasis on site speed and will do everything possible to have your site running at the highest speeds possible.
LSI (Latent Semantic Indexing) Keywords are keywords that provide a variety of synonyms for the target keyword of the content being optimized. This provides search engines a wide variety of search queries to present your information to due to the fact that the content is not focusing on one keyword and one keyword only. This technique follows the same premise as a constructing a novel. One would not enjoy reading a novel about a dog if the only terms used were “dog”. This is why it’s a necessity to use a variety of synonyms for the keyword being targeted.
Social Platform Optimization
Ensuring your social media is optimized is something that agencies specializing in SEO often forget. However, if you want to have a fully optimized site, you have to make sure all bases are covered. A big base being social media. When your social media is optimized and active, it will indicate to your followers that you truly care about podiatry industry outside of the office. With social media, you want to tell a story. Sharing innovative techniques, happenings around the office, incorporating your staff into posts; these are all components of a successful social media strategy that we can assist you with.
In-depth, well-researched content
When great effort is inputted into a project, the rewards usually reflect that effort. This is never truer than with content for your website. When the content is thought out, well-researched, and promoted accordingly; you’ll see fantastic results! This process is all performed in-house here at DASH-SEO and we take greta pride in producing nothing but the best for our Podiatry clients!
We love data at DASH-SEO. Data provides insights and insights provide knowledge on how to obtain excellent results. Below are sets of data we have compiled to show the Podiatry industry through the eyes of DASH-SEO for the following search queries:
- “podiatrist near me”
- “best podiatrist”
- “foot doctor”
- “leg doctor”
- “best podiatrist near me”
The information above showcases and demonstrates the enormous amount of traffic potential available if proper SEO techniques are implemented throughout your website and you’re ranking in the top three positions of major search engines. Overall, we at DASH-SEO want to help you succeed. We want to have your website surpassing your competition and delivering patients to your door. Contact us today to see how we can have you up and running with excellent SEO!