Content Creation: Building Onto the Foundation
When your content within your web site is optimized to the utmost degree and targets all of the right users you want viewing your website, you’ll begin to see new and amazing opportunities presented to you time and time again. “Content is King” is often mentioned throughout the SEO and digital marketing world. There’s a strong reason for this as without content, Google, Yahoo, Bing and any other search engine would have nothing to index. Without anything to index, there’s nothing to rank for. With this brief insight, you can now understand why content is the backbone of any excellent SEO strategy. When your content is attractive, informative, and helps people either solve their problem immediately through answering their question or entices the potential customer to become an actual customer, that is when content has done it’s job, ten-fold.
Links, Links, Links
Links are another huge part of the foundation for an excellent SEO strategy. Without links from high-quality sites (sites with high domain authority and page authority), your site will most likely have difficulty ranking on the first page of search results. The higher the competition for a specific keyword, the more links you’ll likely require in order to rank on the first page search engine result pages. This is great due to the fact that in most cases, this process of having links be a strong determining factor in ranking “trims the fat” so to speak. What we mean by “trimming the fat” is when the number of high-quality backlinks are directly related to the ranking of a site’s pages, it allows only the best and brightest sites to rank where potential customers will click through to purchase the product and/or service. When you utilize DASH-SEO’s services, your site will be acquiring high-quality backlinks each and every month.
When the content for our clients is initially produced, we always ensure it is highly authoritative. What this means is we ensure it has at least 800 words, contains LSI keywords, has keyword-enriched headings, possesses multimedia throughout, and has an overall style and tone which encompasses your branding while still being persuasive to both search engines and users. This concept of creating authoritative content is something we at DASH-SEO enjoy living true to as well. Authoritative content ranks well, generates more visitors to your website, increases sales, and generates awareness.
Here are the Content Creation Services We Provide for Our Clients:
Blog posts are key to diversifying the keywords you rank for. Without a blog, it will be difficult to rank for a large number and variety of keywords. We understand the word “blog” has some negative connotations to it if you’re unfamiliar with the world of SEO and digital marketing, but don’t worry as we can name the “blog” anything you’d like. Even here at DASH-SEO.com we use the term “Insights” to describe our “blog”. Just know that a blog can do so much good for your website and provide long-lasting benefits which will help you increase the number of customers for your business.
When articles are authoritative, they tend to naturally attract extra sets of eyes and these extra sets of eyes will more often than not choose to share said authoritative content with their friends, family, co-workers, etc… and those individuals may choose to go on and link back to your site where the original content is hosted. This process then generates a backlink which then signals to search engines your content is even more valuable to users and the search engines subsequently rank you higher than your competition. This whole process can be rinsed and repeated for any number of articles we produce for your company’s website.
When content is unique, well-crafted, and defines your brand while at the same time creating awareness to solve someone’s problem; it will most certainly attract links. When your content attracts links, your website’s overall domain and page authority will increase as well. This will lead to higher search engine rankings and cause an exponentially larger influx of potential customers to visit your site. When they visit, we’ll have your pages optimized with on-site SEO and they’ll then be going through a transformative process from potential customer to actual customer.
Wanting to release a new product, a new update to yuor service, or anything in between but are struggling to align those announcements with a digital marketing and content strategy? This is where we come in to help! DASH-SEO will provide optimized PR for your brand by aligning your company with influencers, publications, brands, and everyone whom falls in between all of those and have you heard loud and clear. Our digital PR has been a wonderful addition to many of our clients’ content creation and we know it will benefit yours as well.
When your content is optimized with multimedia (images, video, GIFs, etc…), proper sub-headings, LSI keywords, fast loading speeds, internal linking, external linking, authoritative length, etc…; it will rank higher, acquire more links, dominate search engines, and drive customers to your business. Optimized content is key to an overall successful SEO and digital marketing strategy!