Content Strategy: Quality vs. Quantity
At DASH-SEO, we’re content lovers, as most SEOs are, yet we tend to take the content we produce to w hole new level. We understand there are different industries which require different content strategies all along the way. This is why we employ an adaptive content strategy to all of our content production offerings. Thsi adaptive content strategy allows your company and our company to align ourselves and produce the best content possible, the most content possible, and still have the overall process be efficient and effective for all parties involved.
Whether it be granular, keyword research or conveying the persuasive tone your users are familiar with; we’re here to persuade search engines and users alike to convert once they enter your site. We’re proud to say we’ve created some fantastic methodologies for our content strategies and here’s a small sampling of said techniques and strategies:
We’ve all heard the expressions relating to “low-hanging fruit”, but how does it apply to content and SEO? We’re glad you asked! Within the low-hanging fruit realm of content and SEO, there are many, many undiscovered gems waiting to be written about and convert occasional users into active users of your site which will then convert those same active users into customers whilst building a long-term relationship with your brand and the consumer. “Low-hanging fruit” keywords are keywords which have a smaller search volume but have a much lesser difficulty level in terms of ranking for said keywords. This process of locating high-user-intent keywords which fall into the aforementioned categories allows us to gather small wins which eventually snowball into large wins. before you know it, you’ll be at the top of the SERPs (search engine result pages) and having more inbound leads than you know what to do with!
LSI keywords allow us to better target long-tail keywords and provide a diversified blend of keywords for search engines to learn from and rank the content we produce for you accordingly. LSI keywords are basically synonyms and they fall into the 90% of searches which are completely unique. Yes, we said that correctly. The majority of searches performed by users within search engines are completely unique and have most likely never been performed before. Therefore, when we incorporate the long-tail/LSI keywords into your content, we’re more likely going to attract the attention of users searching for a very high-user-intent phrase and the likelihood of them converting into a customer just increased immensely. This process alone has helped many of our clients see fantastic gains and they have voiced their opinions on DASH-SEO whole-heartedly. We’re happy to say they’re all 5-star reviews. 🙂
All of the content we produce for ourselves and our clients is authoritative. What we mean by this is we produce content which commands attention, presence, and share-ability. By crafting content which is at least 800+ words, optimized with OBLs (outbound links), and has a persuasive tone which includes CTAs (call-to-actions); we’re able to present your brand and it’s content in the best light possible for all current and future users. This process of creating authoritative content is one of the first steps towards bettering your overall SEO strategy and will prove to be one of the most vital aspects of your continued success when working with DASH-SEO.
A Small Sampling of What’s to Come
When you work with DASH-SEO, the above strategies are just the tip of the iceberg when it comes to your unique, customized content strategy. We know every industry is different and every business within each of those industries possess its own unique qualities. This is why when we develop a content strategy for you and your business, we take a truly custom approach to every step of the way and provide only the the highest-quality content strategies for you to succeed!
Now that you’ve learned a bit more about what we’re about, we want to learn all about you, your company, and your goals! DASH-SEO’s process has yielded excellent results for many of our clients, both large-scale corporations and small mom-and-pop establishments. Whichever category your business falls into, we’re positive our content strategies and overall SEO techniques will leave a lasting, positive impact on your business. Feel free to contact us for greater insight into how we can better your brands or check out our other services we provide our clients. We’ll also be happy to provide a free, full-scale SEO audit if you’d kindly fill out the form below. We look forward to hearing from you soon!