Outreach & Promotion in 2017
Nowadays, it’s more important than ever to have a strong outreach and promotional strategy in place prior to even beginning the standard mix of digital marketing strategies. When this strategy is developed with a rough framework and foundation, the end result will be much better suited and successful for your company’s overall growth and increase in brand awareness. Our version of “outreach” here at DASH-SEO is one with a modern twist. We enable brands to have the capability to reach out to their intended audience through the power of SEO, social media, PR, general publications, and so much more. It’s important to remember the fact most content goes unseen by the intended audience unless enhanced with a proper outreach and promotional strategy.
Which Outreach & Promotion Services Do We Provide?
We’re happy to say our outreach and promotional services vary and are customized to your business. With that being said, here are some of the most common options available to our clients:
Paid Content Disbursement
When you have a great piece of content you know is going to shine, why not have it shine even brighter? With our paid content disbursement strategies, your content will be seen by many, many sets of eyes. This will considerably further your overall outreach and promotional strategy.
Our promotional strategy is one which consists of SEO, PR, social platforms, industry contacts, and so much more. It is this very ambrosia of SEO and digital marketing which separates us from a majority of other SEO and digital marketing agencies. We also begin all of our promotional strategies with learning the ins and outs of your business to best determine where we can align strategies in order to successfully deliver the most excellent results possible.
Original Content Promotion
All of the content produced by DASH-SEO is 100% unique, original, and authoritative. There are many agencies who will use “content libraries” and this will eventually cause their clients to suffer from duplicate content penalties. Duplicate content is something you want to avoid at all costs. With our original content, half of the work is already completed. The other half is distributing the hand-crafted, original content to the correct platforms for it to shine. All of our content is authoritative as well which means it commands to be shared due to it’s length, research, and overall shareable qualities. When all of the above is combined, you can expect an increase in traffic to your site and more sales of your product or service.
Our outreach strategy begins by first identifying if we have any existing contacts within your industry. If not, that’s a-okay, as we have the capabilities to garner up just the right amount of outreach sources throughout nearly any industry with our persuasive methods. We can have you featured in everything from smaller, niche-oriented publications to major publications which reach a broad, generalized audience. This is completed through the content which we produce being unique and ground-breaking where publications of all sorts will want to add it to their newsfeed.
Media Coordination & Outreach
As mentioned above, our coordination with a variety of different media outlets and our outreach capabilities surpass many other agencies due tot eh simple fact of our high quality of work we produce for each and every one of our clients. When you do things right the first time, the initial work usually takes care of itself. 🙂
Niche Influencer Outreach
We understand there are some very, very unique niches out there and if you’re the business owner of such a company which falls into said category of business, you may be wondering if you’ll be able to spread your company’s name and create awareness. With DASH-SEO, there’s no task too big or too small that we can’t handle. Our team knows just how to create the perfect pitches for your brand and perform outreach which resonates with niche influencers in your sphere. We have you covered!
Content Promotion Management
There’s a saying: “You can produce all of the content in the world but if no one is reading it, does it matter?”. That sentiment rings true in the world of SEO and digital marketing as one needs to share the awesome and amazing things they’re producing if they want the world to recognize their great work. With our content promotion management at DASH-SEO, we’re able to have the right sets of eyes read your content, 24/7, 365 days per year.
Do We Do Traditional PR?
We think of our methods as a fine balance between traditional PR and modern-day, digital marketing. We fall somewhere in between and it will ultimately depend on the industry you belong to. With the fact of how we are always providing a truly customized approach for our clients, you can rest assured our version of “PR” will be extremely effective.
Begin Seeing Results
When you begin to take control of your business’ success with our services here at DASH-SEO, you’ll not only see better performance on the web, more customers, and further brand awareness; you’ll also begin to see all of your hard work and dedication come to fruition when our services are sprinkled on top. Most businesses know what they’re doing within their industry and area of expertise and we love to help guide those businesses in the right direction when it comes to all things digital marketing and SEO. We love helping businesses succeed every single day and we know you’ll be more than satisfied with our excellent SEO and digital marketing services here at DASH-SEO. Feel free to contact us or feel free to check out our other services we provide. Use the form below to request a free SEO audit of your site and we’ll have it back to you within 24 hours. We look forward to hearing from you soon!