What is PPC (Pay-Per-Click) Advertising?
PPC is the counterpart to SEO (search engine optimization). What we mean by this is PPC is able to place your website, landing page, product page, sign-up form, etc… right at the top of search engines, overnight, in the form of a SERP (search engine result page) that has an “ad” notice, typically in the lower left-hand corner (see example below).
Example of PPC SERP
Example of Organic SERP
With SEO services, it can sometimes take several months before you’re ranking at the top of search engines, organically. If you are seeking to see nearly immediate results, a PPC campaign may be just what you need to bring in leads and close some new business. With PPC, we’ll select high user-intent keywords which will bring you qualified leads for your sales team to convert. There is a CPC (cost-per-click) with each keyword and depending on your industry and the individual difficulty of said keyword(s), you may have to spend anywhere from $0.05/click all the way to $319.34/click if you’re in an ultra-competitive field such as mesothelioma law. All in all, it’s important to have a dedicated team, such as DASH-SEO, to be there for you when it comes to determining the best keywords to target with the best ROI possible, while minimizing ad spend waste on click fraud, empty leads, poor ad placement, etc… We do what it takes to have your ads be where they need to be while promoting your business in its best light.
At DASH-SEO, we take the approach of using a percentage of your ad spend to determine the cost of our PPC services. We’ve found this approach to be the most beneficial to our customers as it allows us to best dedicate the hours required to ensure your PPC campaign is successful and driving new business your way. Our percentage ranges from 12%-20% of your total dedicated ad spend depending on your niche, goals, number of keywords being managed, and your overall budget. Contact us below to have a customized quote sent to you within 24 hours.
DASH-SEO: Your Choice for the Best PPC Advertising Company
There are several PPC companies and digital marketing groups to choose from out there, but we hope after you’ve spent time reading our introduction to PPC and what we can do to improve your business; you’ll feel as though we’re the best choice for you. We have a number of reviews demonstrating our quality of service, our results, and how we only do the best work possible for our clients. If you’d like us to send over a PPC audit of your existing campaign(s) or if you’d like for us to suggest how we could increase the number of leads with your existing website through pay-per-click advertising, contact us below and we’ll be happy to respond within 24 hours. We look forward to hearing from you soon!