“Do you have the constant urge to go?” “Are meetings cut short because bathroom time is more important?” These are questions a urologist will ask a patient experiencing bladder-control issues. At DASH-SEO, we don’t have the answers on how to solve bladder-control issues, but we do know how to make Urologists, similar to yourself, rank on all the major search engines! If you are feeling the urge to grow your SEO for your Urology practice, don’t hesitate to contact DASH-SEO! You’ll feel relieved once you see the results!
Urology & SEO: They’re Related
One of the main principles of Urology is helping patients reattain the ability to properly function. With DASH-SEO, we help our clients’ websites reattain the ability to properly function, from a digital standpoint. We want to ensure everything is optimized to the best of its ability and you want the same for your patients. This is why SEO and Urology go hand-in-hand so well. We’re both helping individuals optimize their respective areas of their life.
In total, there are around 12,000 Urologists practicing in the United States. This means there are an average of 240 Urologists per state. You’ll have some stiff competition to deal with, but fear not, because we at DASH-SEO have the methods and expertise to outweigh the competition and have you ranking for the keywords that convert leads into patients in no time!
Specialty Within a Specialty
The link above mentions the number of Urologists in the United States of America. It also mentions the specialty most sought after within the specialty of Urology: Oncology. Just as there are specialties within specialties in the medical world, there are specialties within specialities within the SEO world as well:
- Content Production
- Keyword Analysis
- Technical SEO
- On-Page Optimization
- Off-Page Optimization
- ORM (Online Reputation Management)
- Backlink Acquisition
With Content Production, we are able to hone in on what users are searching for when seeking a qualified Urologist in their area, a.k.a. you! We use industry-leading tools that allow us to not only target keywords that will convert your impressions into leads, it additionally allows us to anticipate what they will be searching for next week, next month, and next year through algorithmic metrics, search pattern history, and conversion rate findings. We then center our content around said findings and voila; your content is optimized and ready to be seen by all of your potential patients!
“Keywords” can mean many different things to many different people. A keyword that’s catered to a female in her 50s that is searching for a urologist may be very different than a keyword that’s catered to a male in his 20s searching for a urologist. Demographic-based keywords are vital to finding what works and what converts leads into patients. At DASH-SEO we’ll take care of this process; a process that will yield results.
The term “Technical SEO” is comprised of many facets, but the main points we focus on are: site speed, UX (user-experience), image optimization, above-the-fold optimization, below-the-fold optimization, content refinement, meta title optimization, meta description optimization, and so much more! While these components of SEO may seem small and arduous, they can have a large and effective impact on your overall rankings in Google, Yahoo, & Bing. This is due to the snowball effect. When the snowball effect is taking place, all of the minuscule efforts being applied to your website start compounding on one another and before you know it, we’ve grown the effectiveness of your SEO by an exponential amount, just through optimizing the technical SEO portions of your website.
With On-Page Optimization, we enjoy ensuring everything runs smoothly and is optimized for the user first and foremost, then the search engine crawlers. We consider the following when performing proper on-page SEO:
- Page titles that draw traffic in to your site
- Page descriptions that allow users to discover what the content is about, while still wanting more
- Proper navigation implemented throughout your entire site
- Ensuring that all headers (h1, h2, h3, etc…) are enacted in every area of your site where required
- Creating an internal linking strategy that suits both the user and search engine crawlers
- Displaying a custom 404-page when visiting a page that is no longer available
- Decreasing loading times of pages for optimal site speed (search engines love this!)
- External linking strategy: linking to content within your content that provides an excellent UX
- Adaptive content strategy that is specifically catered to your site’s needs
All of the above allows us to provide both your users and search engines a truly excellent experience when visiting your site!
With Off-Page Optimization, we will ensure that everything from link-building to your social media is optimized in order for your site to have the most awareness and exposure amongst your targeted audience and related audiences that will have the potential to convert to patients. This will help build a strong base of your website through developing a strong portfolio of links and social interactions that search engines love, as well as your potential patients.
ORM helps your Urology practice maintain its credibility and allows potential patients to see the real reviews, not the fake reviews. This practice of showing what matters to your patients allows them to see your Urology practice for what it really is, a fantastic place where they can feel assured they’re receiving the best advice and recommendations for their ailment or issue.
Backlinks are an extremely important aspect of an SEO strategy, and we know exactly how to develop campaigns to obtain said backlinks effectively and with integrity. It’s nearly impossible to rank in the top three positions within a highly sought after keyword without having at least a few high-quality backlinks. We have relationships with many esteemed writers, journalists, and PR firms to help generate buzz for nearly any piece of content that we believe will help you acquire more patients for your practice.
An Overall Strategy
SEO is not a one-stop shop. It has many moving parts and they all need to be given the proper attention. With DASH-SEO, we’ll provide your website with an abundance of resources to not only grow your SEO the right way, but to grow your business the right way as well. Additionally, SEO is about building trust and building relationships amongst the niche you’re attempting to grow in; we have that skill and so much more. Feel free to contact us below and you’ll see why we’re an excellent choice for all of your SEO and Digital Marketing needs.
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