SEO for Construction Companies: Where to Start?
Many construction companies believe they may not be fit for proper SEO strategies and services simply based on the fact their industry is too much of a B2B style of business. This could not be further from the truth as many executives of other companies seeking to engage with your construction company will often turn to Google to search for solutions to their problems. Let us at DASH-SEO be the solution to your brand awareness and organic rankings within search engines and have you be seen by top companies searching for your services. Read on to discover some insightful tips to best position yourself in the top results of SERPs (search engine result pages)!
1.) How to Get Residential Construction Leads
Residential construction leads are something which requires more of a consumer-driven strategy to the overall SEO strategy. As you’ve most likely guessed, a consumer searching for a construction company to develop a beautiful, new home on their plot of land for instance will utilize search engines in a much more consumer-focused mindset. Some queries you can expect the searcher personas to use are anything from “best residential construction companies” to “home building companies” as a couple of examples. Catering your website to reflect these search queries with content focused on the user intent will do wonders for your residential construction business. Ultimately, this will produce an enormous amount of residential construction leads when properly implemented.
2.) How to Get Commercial Construction Leads
Commercial construction leads are typically a B2B relationship where more often than not, the executive directors of said businesses are searching for solutions online to complement their business model. Ranking for the right keywords, search queries, and providing immense value geared towards user-intent is crucial to any commercial construction company’s SEO plan. Consistently producing content, acquiring high-quality backlinks, and ensuring your site is performing its best from an on-site SEO perspective is a crucial element of success.
3.) Implementing On-Site Optimizations
As mentioned above, on-site optimizations are hugely important for ensuring proper rankings for the pages and post across your site. If your site is very image-centric and you’ve come to notice the page loading times are quite slow, you’ll want to optimize all images to be in a compressed state which will dramatically reduce load times. If you’ve noticed your pages still load quite slow, you may need to implement a minification process to reduce the white-space in between the code across your site. This process helps to reduce server latency and will dramatically improve page-load times when you scale the implementation across your entire site. There are many other on-site optimizations you can implement throughout your site and we could produce a whole post dedicated strictly to that concept, yet this post is primarily geared towards surface-level recommendations for the construction industry.
4.) Building Citations for Your Location(s)
Building citations for your business is a fantastic key-step to ensure your NAP (name, address, phone number) is consistent across all directories. Search engines love consistency and your name, address, phone number listings are no different. Additionally, the links built from said citation building can prove to be quite valuable in some instances. There are a number of studies pointing to direct correlations with businesses who happen to have a physical presence and corresponding citation building efforts resulting in a positive correlation with higher organic rankings.
5.) Setting Up Your Social Media Profiles
Social media, while as temporary as it is, can prove to provide strong ranking signals when done right. What we mean by this statement is you should enable all of your social media profiles to the best of your ability and choose to post, engage, and convert users from your platform(s) to your actual website. This can in turn prove to be extremely worthwhile and have a positive correlation with your overall organic ranking of content pieces if said content piece ends up going viral on social media and leads to a number of natural backlinks being acquired.
6.) Producing a Proper Content Strategy
Conducting a proper content strategy is something every website should implement throughout their posts and pages. When your content is on par with the rest of your branding, you’ll begin to find the organic rankings pour in just like clockwork. All search engines appreciate fresh, engaging content which pertains to the user’s search queries. When you not only answer a specific query a user is searching for, but also provide them with a plethora of information related to their search query, you’ll often be viewed as a true influencer in your industry and search engines will reward you as such. Let the organic rankings you’ve been desiring come to fruition and transform your lead source from cold outreach to warm leads directly into your inbox, each and every day.
7.) Performing Outreach for Backlinks
Coordinating outreach efforts with your staff, content team, SEO team, and overall marketing team will result in a qualified, team-building/link-building strategy which will most likely result in several new backlinks. You know your industry best and we at DASH-SEO know SEO best. Let us work together to find the links which will help move the needle in the right direction and have you ranking for a wide variety of search queries with high keyword difficulty and high search volume. Links are one of the most important factors when ranking for search queries. We want you to have only the best and most valuable links for your construction business.
8.) Requesting Reviews On Your Services
Reviews make a huge difference in whether or not a person will decide to conduct business with you. One nasty review can mean the difference between that enormous contract and not having any new clients for quite some time. It’s best to properly address any and all reviews, regardless of their positive or negative nature. This shows humility and commitment to quality of service beyond measure. When you request reviews from past and present clients you’ve worked with, you’ll most likely receive a large number of 5-star reviews to help you move up in local searches and give your company the credit it properly deserves.
9.) Promoting Your Content On as Many Platforms as Possible
We mentioned social media above, but we’ll also mention how the more eyes notice your content, the better the chances you’ll secure some excellent SEO elements from said sharing. Acquiring links, generating referral traffic, and increasing brand awareness as much as possible by posting on a large variety of platforms can open so many doors for your construction business. If you discover a relatively new platform to engage with, don’t hesitate to join because there aren’t as many people on the platform as say a twitter or Facebook. Be a pioneer in your industry and pave the way for success with your own strategy and sign up for as many platforms as possible to expand your overall reach.
10.) Fulfilling a Need for Your Potential Customers
Potential customers and clients are taking to Google, Yahoo, and Bing to resolve their need for your services. As long as you do your absolute best to fulfill the need they’re seeking and provide a spectacular service and/or product; you’ll do just fine. Every company who is potentially going to engage with your business is already halfway through the conversion door. Lead them all the way through to a full conversion in the form of agreeing to conduct business with you by simply offering a solution to their problem. It’s really that simple when broken down into logical steps to implement.
11.) Ultimately, Offering High-Quality Services
As long as your customer service, service offerings, and product offerings are top-notch; you’ll have nothing to worry about. So many construction companies play a balancing act between offering a great product/service but having poor customer service and vice versa. It’s a vicious cycle which can ultimately cost many relationships if you’re not careful. Be sure to take the previous steps into account for your lead-generation strategy, but don’t forget to maintain that same high quality of service once you’ve successfully sealed the deal on the new business.
Don’t Hesitate to Contact Us to Learn How We Can Help!
We at DASH-SEO know you’re searching for ways to generate larger amounts of leads for your construction company. We want to help! Let us perform a complimentary, full-scale SEO audit on your site by filling out the form below. We’ll be sure to identify the areas which can be improved upon and provide a series of solutions to better your site from an SEO perspective. We look forward to hearing from you soon and are excited to begin generating the most leads yet for your construction company!