Web Design Services | DASH-SEO — SEO-First Websites for Regulated Industries
Serving clients across the U.S., Canada, U.K. & Australia
Services / Web Design
Web Design & Development

Websites Built to Rank,
Convert & Comply

SEO-first website design for regulated industries. WordPress, speed-optimized, ADA-accessible, mobile-first — every site engineered to drive leads from day one.
<3s
Load Time Target
90+
Lighthouse Score
WCAG
ADA Compliant
100%
Mobile-First
Web Design Services
What We Build
Four specialized web design services, all built on SEO-first principles.
🔵

WordPress

Custom WordPress sites on WP Engine with Genesis or Elementor
🎯

Landing Pages

Conversion-optimized pages for PPC and campaign traffic
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Redesigns

Full site rebuilds preserving SEO equity and improving UX
♿

ADA Compliance

WCAG 2.1 AA remediation and ongoing compliance monitoring
Our Approach
SEO-First Design Philosophy
Most agencies design first, then try to bolt on SEO. We build SEO into the architecture from line one of code.
🏗️

Architecture First

URL structure, site hierarchy, and internal linking designed before a single pixel is placed. SEO dictates the blueprint, design follows.

⚡

Performance First

Sub-3-second load times. Lighthouse 90+. No bloated themes, no unnecessary plugins, no render-blocking resources.

📱

Mobile First

Every site designed for mobile from the start. Google uses mobile-first indexing — your mobile site IS your site in Google's eyes.

Process
From Discovery to Launch
Click each step to see what happens at every phase.
1

Discovery

Goals, audience, competitors, compliance requirements

2

SEO Architecture

Sitemap, URL structure, keyword mapping, schema plan

3

Wireframes

Page layouts, content hierarchy, CTA placement

4

Design

Visual design, brand integration, responsive mockups

5

Development

WordPress build, speed optimization, ADA compliance

6

QA & Launch

Testing, training, analytics setup, go-live

Discovery

We start by understanding your practice, your ideal clients, your competitive landscape, and your industry-specific compliance requirements. This isn't a generic questionnaire — it's a strategic deep-dive that shapes every design decision.

  • Business goals and target audience profiling
  • Competitor website audit and benchmarking
  • Industry compliance requirement mapping
  • Current site performance analysis (if applicable)
  • Content inventory and migration planning
Technology
Our Web Design Stack
Enterprise-grade tools chosen for speed, security, and SEO performance.
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WordPress

The world's most popular CMS. Unlimited flexibility, thousands of plugins, and our deep customization expertise.

Primary CMS
🧬

Genesis Framework

The most SEO-friendly WordPress framework. Clean code, minimal bloat, schema-ready architecture.

Preferred Theme
🚀

WP Engine

Managed WordPress hosting with built-in CDN, SSL, daily backups, and staging environments.

Hosting Partner
Standards
Performance Guarantees
Every website we build meets these minimum performance standards before launch.
<3s
Load Time
Full page load in under 3 seconds on mobile
90+
Lighthouse
Performance score 90+ on Google Lighthouse
AA
WCAG 2.1
ADA-accessible to WCAG 2.1 AA standards
100%
Responsive
Pixel-perfect across all devices and browsers
Built-In Features
What Every Site Includes
Click any card for details. These features come standard — not as upsells.
🏷️

Schema Markup

Structured data baked into templates from day one.

See details ↓
  • LocalBusiness/Attorney/Physician schema per page type
  • FAQPage schema on service and blog pages
  • BreadcrumbList navigation schema
  • AggregateRating from reviews
  • Organization and sitelinks markup
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Internal Linking

Strategic link architecture connecting every page.

See details ↓
  • Service-to-service cross-linking
  • Blog-to-service contextual links
  • Breadcrumb navigation hierarchy
  • Related content widgets
  • Footer and sidebar link architecture
📞

Conversion Elements

CTAs, forms, and click-to-call optimized to convert.

See details ↓
  • Sticky header with phone number and CTA
  • Click-to-call on all phone numbers (mobile)
  • Contact forms with tracking integration
  • Live chat widget setup (optional)
  • Appointment booking integration
♿

ADA Compliance

WCAG 2.1 AA accessibility built into every project.

See details ↓
  • Semantic HTML structure
  • Alt text on all images
  • Keyboard navigation support
  • Color contrast compliance (4.5:1 minimum)
  • Screen reader compatibility
📊

Analytics Setup

GA4, Search Console, and conversion tracking configured.

See details ↓
  • GA4 with enhanced measurement
  • Google Search Console verification
  • Conversion goal and event setup
  • Call tracking integration
  • HIPAA-compliant tracking (healthcare)
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Security & SSL

Enterprise-grade security for regulated practices.

See details ↓
  • SSL certificate (included with WP Engine)
  • Security headers (HSTS, CSP, X-Frame)
  • Automatic daily backups
  • Malware scanning and removal
  • HIPAA-compliant form encryption
Portfolio
Recent Work
A sampling of websites we've designed and built for regulated industry practices.
⚖️
Law Firm

Multi-Practice PI Firm

15-page WordPress site with 5 practice area sections, attorney profiles, case results, and client intake forms

🏥
Healthcare

Multi-Location Dental Group

22-page site with online scheduling, provider profiles, insurance checker, and patient portal integration

💼
Financial Services

Wealth Management Firm

18-page site with team bios, service descriptions, compliance-safe testimonials, and educational resources

After Launch
Maintenance & Training
Your site doesn't stop being maintained after launch. We offer ongoing support and CMS training.
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CMS Training

Personalized training sessions for your team on content editing, blog publishing, and page updates within WordPress.

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Plugin & Core Updates

Monthly WordPress core, theme, and plugin updates tested on staging before deploying to production.

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Security Monitoring

Continuous uptime monitoring, malware scanning, and security patch management through WP Engine.

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Daily Backups

Automated daily backups with one-click restore capability. Your site can be recovered in minutes, not days.

⚡

Performance Monitoring

Monthly speed audits to maintain sub-3-second load times as content grows and plugins update.

♿

ADA Compliance Monitoring

Quarterly accessibility audits to maintain WCAG 2.1 AA compliance as new content is added.

Results
Web Design Case Study
+186%
Organic Traffic Post-Redesign
1.9s
Load Time (from 7.2s)
+94%
Mobile Conversions
WCAG AA
ADA Compliant
Legal — Personal Injury Law Firm

From Slow & Outdated to Industry-Leading

A personal injury law firm's 2017-era website was loading in 7.2 seconds, wasn't mobile-responsive, and lacked ADA compliance. We redesigned on WordPress with Genesis, built 15 SEO-optimized pages with schema markup, implemented click-to-call, intake forms, and case results. Load time dropped to 1.9s, mobile conversions increased 94%, and organic traffic grew 186% within 6 months of launch.

View More Case Studies →

Ready for a Website That Works as Hard as You Do?

Schedule a consultation and we'll discuss your website goals, timeline, and investment.