PPC is a great tool to utilize in tandem with your SEO strategies. The reasoning behind this is the fact PPC is a tool to accelerate your digital marketing strategy through paid efforts. It is certainly a “pay to play” tool, yet if you have the budget for it from the start, it can help your business jump off the ground when performed correctly. Read on to learn more about how we at DASH-SEO can help you with our PPC services dedicated to your success!
How We at DASH-SEO Can Help Your PPC Campaigns Succeed
We apply similar principles towards your PPC campaigns, just as we do with your SEO campaigns here at DASH-SEO. The differences primarily consist of analyzing short-term versus long-term goals with your PPC campaigns, the ad budget you have for your company, and what your expectations are in order for us to exceed your expectations.
Why PPC is Complementary to SEO
PPC is complementary to SEO primarily due to “skipping the line” towards the top of the page 1 results through carefully crafted ads. We’re able to do this through a number of different methods, yet it ultimately comes down to catering the ads towards users and search engines’ ads algorithms.
Quicker results are certainly achieved through PPC campaigns, yet they often require additional investment over time to either continue seeing the same results, or even excel beyond the status quo. This can be costly, which is why PPC as a sole marketing method is not recommended by us here at DASH-SEO. Yes, it’s great to utilize in the beginning, but you’ll want to achieve success through other avenues such as SEO; which has been proven time and time again to be one of the lowest cost methods of acquiring sales and leads.
PPC Campaigns Provide Good Data Sets
A great benefit of PPC campaigns is their ability to quickly and concisely help you achieve decent to good data sets which you can then analyze to determine if you’re targeting the right demographics with your ads and content. With SEO, this can take a few months to gather the appropriate data sets. Again, this is why PPC and SEO are great to run together the first few months, as they build upon each other over time.
As stated above, PPC campaigns can help you demonstrate a proof of concept for marketing material very quickly. You may be able to see if your current marketing efforts are resonating with your anticipated user base within a week’s time; provided your budget is large enough to allow a few thousand users to view and interact with your ads. From there, you can decide “yes” or “no” on a variety of landing pages.
Just as you’re able to quickly determine if the ads are working and the landing pages are successful, you’re also able to generate valuable findings within your user demographics. You may be positively surprised with who is interacting with your ads after just a month or so. This can then allow you to explore catering to said demographic with your organic content. Altogether, saving you valuable time and money over the long run.
How DASH-SEO Helps Optimize Your PPC Campaigns
Regarding the technical side of things when it comes to your PPC campaigns, the DASH-SEO team is able to optimize your PPC campaigns so you’re receiving the maximum amount of engagement at a low cost-per-click in many cases. Let’s explore how, below.
CRO for PPC
Conversion rate optimization for PPC campaigns is a combination of methodologies. Everything from actual landing page optimization, to A/B testing, to heat-mapping, to analyzing the data sets for improved quality scores within Google Ads. CRO is simply increasing the level of conversion for your ads and allowing your business to grow that much further.
Landing Page Optimization
Landing page optimization is a key feature of any successful PPC campaign. If your landing page is not up to par with Google’s standards while running Google ads, you run the risk of being shown well below your competitors in the ad pack. This is not ideal, and it’s something we successfully avoid when we run PPC campaigns for our clients. We always ensure your landing pages are fast loading, keyword rich, and developed with your ideal users in mind. All of this ends up creating an environment built for success.
A/B testing is crucial for any successful PPC campaign. Without A/B testing, you run the risk of not seeing the other side of the coin. This other side of the coin could be an audience who is eager to purchase your product or service. Never neglect the power of A/B testing and just how valuable it can be for your business’ PPC campaigns.
Reduced CPC (Cost-Per-Click)
When all of the above techniques are implemented, you’re able to reduce your cost-per-click. When you have a reduced cost-per-click, you’re able to achieve more clicks within the same ad budget. This in turn may help you achieve a better ROI when it comes to your PPC campaigns’ performance.
Higher Conversion Rates
Accessing more visitors to your website’s landing pages may in turn allow an increased conversion rate, which may in turn lead to an increase in revenue for your business. This is the power of a PPC campaign run by DASH-SEO.
Choose DASH-SEO for Your PPC Campaigns!
If you’re interested in learning more about how we can help you with your PPC campaigns, feel free to reach out to us using the form below. We’ll be sure to respond to your inquiry as soon as possible. We look forward to hearing from you soon and can’t wait to see how we can transform your business with our excellent PPC strategies!