Serving clients across the U.S., Canada, U.K. & Australia
Pay-Per-Click

Immediate Leads.
Compliance-Safe Ads.

Google Ads, Microsoft Ads, and remarketing campaigns built for regulated industries. Compliance-reviewed ad copy, optimized landing pages, and transparent ROI tracking, so you know exactly what every dollar returns.
5.2:1
Average ROAS
-38%
Avg. CPA Reduction
100%
Compliance Reviewed
Weekly
Optimization Cadence
Compliance-Safe Ads

Ad Copy That Converts Without Risk

โœ— Non-Compliant
Sponsored
Cure Your Back Pain Forever ยท New Treatment Available!
example.com/back-pain
Revolutionary treatment guarantees complete pain relief. No surgery needed. Results in just one visit.
โš  Misleading medical claims, unsubstantiated guarantees
โœ“ Compliant
Sponsored
Board-Certified Spine Specialist ยท Accepting New Patients
example.com/spine-care
Comprehensive back pain evaluation and treatment options. In-network with most major insurance. Schedule today.
โœ… Accurate credentials, no cure claims, factual statements
โœ— Non-Compliant
Sponsored
12% Annual Returns ยท Invest With Us Today!
example.com/investing
Our clients see 12%+ returns every year. Outperform the market with our proven strategy. Start investing now.
โš  SEC/FINRA violation: performance guarantees, misleading returns
โœ“ Compliant
Sponsored
Fee-Only Financial Advisor ยท Fiduciary Planning
example.com/financial-planning
Independent, fee-only financial planning. Retirement, tax strategy, and wealth management. Schedule a consultation.
โœ… No performance claims, factual service description, proper positioning

Why Compliance Matters in PPC

In regulated industries, a non-compliant ad doesn't just risk a Google disapproval: it can trigger bar complaints, FINRA violations, or FTC investigations. DASH-SEO write ad copy that converts while staying within every regulatory boundary.

  • Every ad reviewed against industry-specific advertising rules
  • No guaranteed outcomes, misleading claims, or unsubstantiated promises
  • Proper disclaimers in ad copy and landing pages
  • HIPAA-compliant remarketing pixel configuration
  • Landing pages aligned with ad claims and compliance requirements
  • Ad extension compliance (callouts, sitelinks, structured snippets)
What DASH-SEO Manages

PPC Management Services

Click any card to see full details.
๐ŸŽฏ

Campaign Strategy

Account structure, keyword targeting, and budget allocation.

See details โ†“
  • Keyword research and match type strategy
  • Campaign and ad group structure
  • Budget allocation across campaigns
  • Competitive CPC analysis
  • Geographic and demographic targeting
โœ๏ธ

Ad Copy & Creative

Compliance-reviewed ad copy and extensions that drive clicks.

See details โ†“
  • Responsive search ad copy creation
  • Ad extension optimization (all types)
  • A/B testing of headlines and descriptions
  • Industry compliance review before launch
  • Dynamic keyword insertion (where appropriate)
๐Ÿ’ฐ

Bid Management

Automated and manual bid strategies optimized for your CPA targets.

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  • Smart bidding strategy selection and tuning
  • Target CPA and target ROAS optimization
  • Bid adjustments by device, time, and location
  • Auction insights monitoring
  • Budget pacing and overspend prevention
๐Ÿšซ

Negative Keywords

Protect your budget from irrelevant clicks and wasted spend.

See details โ†“
  • Search term report analysis (weekly)
  • Negative keyword list building and maintenance
  • Shared negative lists across campaigns
  • Competitor brand name exclusions
  • Industry-specific negative keyword libraries
๐Ÿ“Š

Conversion Tracking

Track every call, form, and appointment back to the exact keyword.

See details โ†“
  • Google Ads conversion tracking setup
  • Call tracking with keyword-level attribution
  • Form submission tracking
  • Offline conversion import (CRM integration)
  • HIPAA-compliant tracking configuration
๐Ÿ“ˆ

Performance Reporting

Weekly optimization updates and monthly strategic reports.

See details โ†“
  • Weekly performance snapshots
  • Monthly comprehensive report with ROI
  • Cost per lead and cost per acquisition tracking
  • Quality score monitoring and improvement
  • Competitor benchmarking
By Industry

PPC Tailored to Your Industry

Different industries face different PPC challenges, CPCs, and compliance requirements.
๐Ÿ’ผ

Financial Services PPC

High-value keywords ($30โ€“100+ CPC) require precision targeting and SEC/FINRA-compliant ad copy. DASH-SEO maximizes qualified leads while minimizing wasted spend on non-qualified traffic.

SEC-Compliant CopyHigh-Intent KeywordsAdvisor Landing Pages
โš–๏ธ

Law Firm PPC

Legal keywords are among the most expensive ($50โ€“500+ CPC for personal injury). DASH-SEO campaigns are structured to maximize case value per dollar with ethics-compliant ad copy.

Bar-Compliant AdsCase-Value TargetingLocal Service Ads
๐Ÿฅ

Healthcare PPC

HIPAA-compliant remarketing, medically accurate ad copy, and appointment-focused campaigns for providers across 21 specialties.

HIPAA-Safe TrackingPatient AcquisitionInsurance Targeting
Reporting

Sample PPC Dashboard

A preview of how DASH-SEO reports PPC performance, every metric tied to ROI.

March 2026 ยท PPC Performance

CampaignSpendLeadsCPA
Brand Search$1,24034$36
PI ยท Car Accidents$4,82018$268
PI ยท Slip & Fall$2,15012$179
Remarketing$6808$85
Microsoft Ads$1,10014$79
Total$9,99086$116

What You'll See Every Month

DASH-SEO PPC reports go beyond vanity metrics. Every report connects ad spend to actual leads, cases, or appointments, so you always know your true ROI.

  • Campaign-level spend, leads, and CPA breakdown
  • Keyword-level performance and optimization actions
  • Ad copy performance and A/B test results
  • Quality score trends and improvement actions
  • Conversion attribution by channel and device
  • Budget recommendations for next month
  • Competitor auction insights and market share
Conversion

Landing Page Alignment

The best PPC campaigns fail with bad landing pages. DASH-SEO ensures every ad leads to a page that matches the searcher's intent, reinforces the ad's message, and makes converting easy, all while maintaining compliance.

For regulated industries, landing page compliance is as important as ad copy compliance. Attorney advertising disclaimers, HIPAA-compliant forms, and SEC-safe messaging must continue from the ad through the conversion point.

Landing Page Checklist

โœ“
Headline matches ad copy and search intent
โœ“
Clear, prominent CTA above the fold
โœ“
Mobile-optimized with fast load time
โœ“
Trust signals: reviews, credentials, badges
โœ“
Compliance disclaimers where required
โœ“
Form fields optimized for conversion rate
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Click-to-call on mobile
โœ“
Tracking pixels verified and compliant
Results

PPC Case Study

5.8:1
Return on Ad Spend
-44%
Cost Per Acquisition
+126%
Lead Volume
$142
Avg. Cost Per Lead
Legal ยท Multi-Practice Law Firm

From Wasted Spend to 5.8:1 ROAS

A multi-practice law firm was spending $15K/month on Google Ads with a generalist agency, getting leads, but at $254/lead with poor case quality. The engagement restructured the account by practice area, rewrote all ad copy for bar compliance, built dedicated landing pages per campaign, and implemented case-value tracking. Within 6 months: CPA dropped 44% to $142, lead volume increased 126%, and ROAS reached 5.8:1.

View More Case Studies โ†’

Is Your PPC Budget Working Hard Enough?

Request a free PPC audit and DASH-SEO will show you exactly where your ad spend is being wasted, and how to fix it.