CRO to Improve Your Website’s Performance
CRO is crucial to any website’s performance, especially after they’ve seen some initial success with an SEO strategy. CRO, or conversion-rate-optimization, is a strategy utilized by us here at DASH-SEO to ensure the organic traffic you’re receiving on a daily basis is converting at an appropriate level. This conversion rate is industry specific of course, yet there are certain expectations and thresholds we like to adhere to when engaging with our clients. In this post, we’ll explore the ins and outs of all things CRO and how the strategy itself can help you overcome some of the most difficult conversion issues you’ve encountered.
What is CRO?
CRO is simply optimizing traffic which is visiting your site to convert at a higher rate than previously had. Conversion rate optimization offers a multitude of benefits, yet the strongest benefit it typically offers is an increase in return on investment.
How Can CRO Help ROI?
CRO can help your website’s ROI by raising the bar on the level of conversions your site experiences on a daily basis. Let’s say your site currently has 1,000 visitors per day with a conversion rate of 1%. That’s about 10 conversions per day. Now, let’s say we’re able to increase that conversion rate to 2.5% over time through various CRO tactics. Your daily conversions increase from 10 to 25 per day. Depending on your product or service offering, this could have vast benefits for your monthly revenue.
Steps We Take to Increase Conversion Rates
Below are a few of the steps we take to increase your conversion rates:
CRO wouldn’t be successful without valid A/ testing. What is A/B testing? We’re glad you asked! A/B testing is a data comparison strategy to determine which performance marketing initiative is the most successful based on performance results. Let’s say you had a landing page where there was only one CTA (call-to-action) button way a the bottom of the landing page and you also had a landing page where there were 3 CTA buttons scattered throughout the landing page. The landing page variation with the 3 CTA buttons has a 50% higher conversion rate than the landing page with only one CTA button at the base of the page. Well, we’ve then determined a “winner” of the A/B testing experiment; the landing page with the 3 CTA buttons. Now, this example is quite basic, yet it still encompasses the general motivations behind the importance of A/B testing.
Heat-mapping is one of our favorite CRO strategies. Heat-mapping basically allows you to see your users’ mouse patterns, hover patterns, and if the users are engaging with the content on the page. Here’s a very thorough breakdown of one of the tools we utilize here at DASH-SEO for our clients: heatmap guide.
You’d be surprised just how much of a positive effect one little button with the words “contact us” can do for conversion rates. We’re a big fan of buttons and other various CTAs to encourage users to convert into customers. The power of a well-placed CTA can do wonders for your business’ overall success once you start generating quality organic traffic.
Capture Users’ Attention, with Above the Fold Content
Above-the-fold content is the content which is loaded upon arrival to a page, no scrolling necessary. Capturing your users’ attention with above-the-fold content can instantly draw them to the right CTAs or areas of your site which solves their problem or addresses their pain-points.
Improving the overall user-experience is always one of our main goals here at DASH-SEO. When you choose to utilize our CRO strategies within your overall SEO strategy, you’ll come to find our emphasis on user-experience to be prevalent throughout each and every decision we make. At the end of the day, we’re all about helping your users find solutions to their problems via your website.
Ensuring Conversion Tracking Efforts are Set Up Correctly
Many times, there will be conversion tracking “set up”, but is it set up correctly? We’ll determine if your previous conversion tracking efforts were set up correctly from the start. If they weren’t, we’ll address any and all issues associated with the conversion tracking and ensure it’s good to go from here on out. In order for the SEO campaigns we conduct within your website, we need to properly track conversions on each and every page. When you succeed, we succeed.
Discover How DASH-SEO Can Help Your Website’s CRO
If you’re curious to learn more about how we can help your website improve its conversion rate through our optimization techniques, you’ll want to contact us using the form below. We’ll be sure to respond to your message as soon as possible. We look forward to hearing from you soon!