How to Obtain New Customers: Search Engine Optimization
You may have heard of SEO but you’re still not that familiar with how it exactly works. That’s okay! SEO (search engine optimization) is optimizing your website so it’s as search engine friendly as possible. This in turn makes search engines such as Google, Yahoo, Bing, etc… happy and they’ll subsequently reward you with higher rankings on their search results. This will help you gain new customers for your business over time due to the fact 90% of searchers don’t click past page 1 of search results. For this reason, and many more, SEO is so important for your business to succeed online; and let’s face the truth, most businesses which are successful have an excellent online presence. Read on to discover how with the help of DASH-SEO, you too can be ranking where you need to be in order to gain many new customers to your business!
Increase in Awareness
With an increase in organic rankings across search engines, you’ll not only experience an increase in your inbound leads and conversions, you’ll begin to notice your overall brand awareness increase exponentially. This is due to the simple fact of your business beginning to rank for many “long-tail” and “high-user-intent” keywords.
Long-tail keywords consist of multiple words and phrases and will often consist of something where the user knows what they want but have yet to discover exactly what it is. An example of this may be: “best shower heads for high mineral water” and you may be a shower head producer who happens to have a blog post written on their site by us featuring your specific shower heads which cater to residents in cities with a higher-than-average level of minerals in their water supply.
An example of high-user-intent keywords may be something along the lines of: “eye doctor near me”. The user is searching for an eye doctor within their vicinity which is open now, reputable, and experienced in their profession. We’re able to help you rank for such a term by increasing the number of positive reviews for your medical practice and generating content catered to the search term “eye doctor near me” amongst other things. All of this, combined with our additional SEO services, will prove to be one of the best decisions you can make to increase your brand awareness.
Increase in Local Presence
As mentioned above, awareness is increased with excellent SEO, but what about your local presence if you happen to have multiple locations in cities throughout your state, or throughout the country? Our SEO efforts and techniques can handle that and excel your business to where it needs to be. Through our ORM services, SEO services, content creation, and link development; you’ll begin to see your business appear on search results in the map-pack featured listing within search engines and draw in many, many new customers.
An Overall Better Experience On Your Website
When your site is optimized, it not only provides a better experience for search engine bots to scan your website, it also provides a better user-experience for your customers. Nobody enjoys browsing a website which is slow, disorganized, and an overall mess. So why subject your current and potential customers to such a poorly optimized website? You want to represent your business in the best light possible, right? Then take the next step and contact us to begin the optimization process for your website, today!
Word of Mouth
With this increase of a stronger search engine presence, higher rankings, and an overall increased awareness of your business; you’ll begin to find word-of-mouth marketing contribute to your steady flow of new customers as well. This happens naturally over time as new customers have a fantastic experience at your business and inform their friends and family who then inform their friends and family. Through this phenomenon, you’ll begin to contemplate opening up a second, third, or fourth location to accommodate all of your new customers. This is a truly exciting milestone in the SEO and digital marketing process!
Maintaining Your Heightened Presence in Search Results
SEO is something which you need to keep up with in order for it to maintain its success. It’s similar to a snowball concept. The more you roll a snowball, the bigger it will become. The same principle applies to your business. With PPC (pay-per-click) advertising, as soon as you stop paying, it’s turned off and you disappear from ad results. With SEO, it takes much longer to feel the effect of halting an SEO strategy, but if you don’t continue to actively pursue high rankings with excellent SEO techniques and methods, you can expect your results to fall flat eventually. This concept mirrors that of exercising and training. You wouldn’t expect to maintain strong, healthy muscles if you take 6 months off from the gym, right? The same applies to SEO.
You Always Want More Customers, Right?
Every business wants to expand and grow. If they don’t, they’re in the wrong field. We know you have what it takes to make your business successful. You’ve dedicated many, many hours and sacrificed so much to have your business where it’s at today. So why not see if we can help? With our proven results and allowing you to focus on making your business even more spectacular you’ll see our excellent SEO and digital marketing strategies enhance and exponentially increase your business’ ability to succeed. With more customers comes more responsibility, but you’ll find with the responsibility it also welcomes more financial freedom and we are so excited to take you to that next step!
Contact DASH-SEO, Today!
We hope you’ve enjoyed reading this insight into how SEO and digital marketing can help you gain many new customers and we hope to hear from you soon! Submit your site below for a full-scale, complimentary SEO audit or contact us and we’ll be happy to reply within 24 hours.