Backlinks Help Your Site’s Organic Progression
Backlinks are the key to improving your site’s organic position within search engines. Think of backlinks as “nods of approval” in the eyes of search engines such as Google. Additionally, you’ll want to focus on backlink acquisition to continuously build up your site’s domain authority to a higher level, which in turn helps your site naturally rank for desired keywords over time.
Relevant, High-Quality Backlinks
Relevant, high-quality backlinks help your site’s overall organic traffic through increased domain authority and relevant referral traffic. Let’s say you have an e-commerce store where you sell guitars. You’re not going to want backlinks from an automotive manufacturing blog, as there’s no relevance to your industry or niche from a site such as that. With our link-building efforts, you’ll be able to receive high-quality, relevant backlinks to your site which actually make progress in the right direction.
How Do We Acquire Backlinks at Scale?
We acquire backlinks at scale through a variety of methods. Below are a few of our favorite examples of how we go about doing what we do best:
Traditional Outreach
Traditional outreach consists of exactly what it sounds like: reaching out to web admins and editors to contribute to their blog or website with a related post which will benefit both your site and their site. It’s effective, simple, and with our team of outreach specialists, we’re able to help your site acquire and retain the links which matter most to your organic growth trajectory.
Pre Existing Digital PR Relationships
We have many digital PR relationships we’ve been able to build over the years and we’d love to pair your site up with one of our journalists who’s seeking out a credible source in your industry or niche. This process is quite simple. A journalist sends us a message requesting a source or snippet from a specified specialist within a certain industry or niche. We compare that request to your website’s profile, demographics, product, or service and see if there’s a suitable fit. If there is, we contact said journalist and mention how you’d like to be involved in their latest digital publication. You provide us with a quick summary of how you’d respond to their inquiry and we handle the rest from there. Afterwards, you have yourself a nice link from a reputable, related publication.
“Skyscraper Method”
The “skyscraper method” is a backlink acquisition method where we focus on a specific keyword or keyphrase and determine who is ranking in the top five search results for said keyword or keyphrase. We then look at the content of the top five search results and create a “super post” where we take the best elements of each post and put a new twist on the content itself for publication on your site. Once the “super post” is published on your website, we then perform outreach to the websites which are linking to your competitors and ask them if they’d like to swap out your competitor’s link for your website’s link. Nine times out of ten, the websites which are linking to your competitors will be very interested in switching out the links, as your content has the best and most up to date elements of the top five search results, paired with excellent writing style and great catering to user-intent. All in all, this process helps your website, the site you’re pitching to, and the overall ecosystem of SEO where the absolute best content is rewarded.
Broken Link Building
You’d be surprised how many high domain authority websites are linking to broken pages. With our SEO team’s expertise, we’re able to locate these broken links, and ask the sites which are linking to said broken pages if they’d like to link to your site instead. It’s almost guaranteed they’ll want to link to your site once the offer is presented, as linking to a broken page can be bad for their own SEO efforts. It’s basically the equivalent of replacing a broken light bulb in a room.
This is Just the Beginning of How We’ll Acquire Links for Your Website
These are just some of the ways we can help your website with backlink acquisition. There are hundreds of ways to successfully acquire backlinks at scale, and we’re very excited to begin the process of helping your website reach its full potential with our backlink acquisition efforts. Feel free to contact us using the form below and we’ll be sure to respond to your message within one business day.