Content is King in SEO
“Content is King” is a phrase you’ll often hear throughout the SEO community. There’s a reason for this: it’s true. Without content, search engines such as Google will have nothing to index and rank. For this reason, and many more, it’s so important to produce quality and consistent content to better serve search engines, users, and your business. We know content production can be one of the most difficult aspects of an SEO strategy, yet it doesn’t have to be! With this brief, yet informative guide, you’ll be able to see why producing high-quality content at a scalable level is quite easy after all. Read on to learn more and discover how to be a content writing machine.
Setting Achievable Goals
Nearly every task can be achieved as long as you set achievable goals within a reasonable timeframe. Setting lofty goals is fantastic and is ultimately required to reach levels of success you could never imagine before, yet with this guide, we’ll be focusing on building up to the lofty goal setting phase. It’s important to have quick wins and target “low-hanging fruit” with your content marketing strategies. Now if this means writing one post per week for four weeks in a row, start with that. It’s important, no matter what your goal is, to commit to it 100% and complete it no matter what. This is the only way you’re going to see the results you expect. If you want to tae a further step into the content marketing world and see what two posts per week for four weeks can do, go ahead and do just that. As long as you can see yourself achieving the goal within the set time period, you’ll be able to take your sense of accomplishment and run with it for future endeavors. As you begin to master the art of content production, you can go from one post per week to three posts per week and you’ll most likely see much better results over time. Google values quality, quantity, and consistency; show search engines what you’re all about by abiding to a strict content schedule and begin to see the results arrive.
Consistency with Content Production
As mentioned above, consistency is one of the most important factors when it comes to a content strategy with SEO in mind. Google appreciates consistency more so than any other group out there. Think of it similar to working our at the gym. Let’s say you wanted to eventually have a six-pack set of abs. Now we all know just going to the gym once per month is NOT going to cause you to have a six-pack, right? Well, the same concept applies to content-driven SEO strategies. In order to see results, much like everything else in life, you must be consistent. Writing one blog post per month is not going to do all that much to move the needle in the right direction, especially if you’re within an ultra competitive field. To see the organic traffic you’re hoping for, you’ll want to produce content on a much more consistent level. We’d recommend starting out at three times per week. Let’s just say Monday, Wednesday, Friday at noon. If you hit these marks every week for the next six months, you’ll have produced 72 blogs for your visitors to possibly convert into customers from. Now let’s say you performed the proper keyword research for each and every one of those blogs and they all have an average search volume of 100 searches per month. Okay, so 100 x 72 = 7,200 potential search volume per month you can take a piece of. Now let’s be realistic, you’re not going to capture 100% of that search traffic, yet if you’re eventually within the top 3 to top 5 search results for the keywords related to those posts you’ve created, you’ll most likely be looking at around 15-20% of the 7,200 search volume. This ultimately equates to 1,080 – 1,440 visitors per month. Now let’s say you have an average conversion rate of 2.5% from organic website visitors. This will amount to anywhere from 27 – 36 new customers or clients per month. If you’re in a high-margin business, this could be huge for your business growth.
Building Upon Those Goals You’ve Accomplished
Once you’ve established a baseline of what is normal for your work output, adding on extra blogging efforts will seem like a walk in the park. Again, this is quite similar to exercise. When you first started going to the gym, you could barely lift any weights. Now you’ve been going to the gym consistently for six months and you’re fitter than you’ve ever been before. Lifting weights is now easy for you and you need heavier challenges. The same principles can be applied to content marketing. Why stop at three posts per week when that’s normal for you now? Start challenging yourself more and more every month and you’ll be amazed at the results you’ll begin to see over time.
Develop Content Frameworks to Kickstart Your Writing
One of the best ways to kickstart your content marketing efforts is to create content frameworks. These content frameworks consist of establishing what the title of the post will be, the associated headers of said post, the featured image, and the title/meta tags. From there, all you have to do is fill in the blank paragraph areas and “boom!”, you’ve just completed a post. You’ll love making content frameworks over time and you’ll feel even more rewarded once you fill them in with your amazing writing skills.
Incorporating Your Passion(s) to Write About What You Enjoy
One of the best ways to commit to a content writing schedule without feeling burnout is to incorporate your passions into your writing. Let’s say you’ve started a recycling business and you’re tryin to come up with content ideas. So first off, you’re most likely at least mildly interested in the process of recycling, so why not write a post about different recycling methods? Or better yet, write an analytical post about how different states recycle items in different ways. Even further combining passions with content, produce a post about how your family has been recycling every day for the past three years and how it’s helped reduce your trash waste. There are so many ideas you could come up with if you just ponder for twenty minutes and thoroughly brainstorm.
Setting Benchmarks Along the Way to Quantify Results
If you don’t quantify your efforts, you’ll never be able to quantify your results. It’s important to keep track of how many posts you’re producing every week, how they’re performing, identifying why certain posts are performing well and others are not, and finally; realizing your goals. When you eventually achieve 1,000 organic visitors per month, fantastic! Now aim for 2,500 organic visitors per month next quarter. SEO has a “snowball effect” of sorts and the main principle which can be applied to SEO is “the more you have, the more you have”. It’s very similar to wealth building. They always say the first million is the toughest. After that, the next ten million is typically easier, because it’s all about scalability. As your website’s domain authority (wealth) increases, the easier it is for you to attract a higher level of domain authority over time. SEO, when performed correctly, will have a compounding effect. When you first start out, you’re not going to see immediate results. Yet over time, you’ll begin to notice your efforts are scaling upwards.
Writing with SEO in Mind to See Better Results
Content is an excellent way to better market your brand and website organically through search engines. If you’re interested in learning about how we can help grow your business with our excellent content marketing efforts, feel free to contact us using the form below. We’ll be sure to respond with a complimentary SEO audit within 24 hours explaining how we can improve your website’s entire SEO strategy. We look forward to hearing from you soon!