SEO vs. PPC for Hospitals
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Patient Lead | Organic lowers cost 30‑55% | Clicks “ER near me” $4‑$12 |
| Trust & Brand | Authoritative content elevates brand | Ads less trusted |
| Long‑Term ROI | Service pages rank long‑term | Ads stop on pause |
| Barrier | Domain authority strong barrier | Bids escalate cost |