National Accounting Firm
Project Overview
Client: Top 50 National Accounting & Tax Services Firm
Campaign Duration: 18 Months
Locations: 47 Office Locations Across 23 States
Services: Corporate Tax, Individual Tax, Business Consulting, Audit Services
Target Market: SMBs, High Net Worth Individuals, Corporate Clients
The Challenge
This established accounting firm faced intense competition from both national chains and local practices. Their existing website had poor technical SEO, limited content strategy, and struggled with seasonal traffic fluctuations. The firm needed to establish digital authority across multiple service lines while managing local SEO for 47 locations.
Service Line Performance
Tax Preparation
Dominated local “tax prep near me” searches across all 47 locations
Business Consulting
Established thought leadership in strategic business advisory content
Audit Services
Captured high-value corporate audit and compliance keywords
Bookkeeping
Dominated small business bookkeeping searches in key markets
Strategic SEO Initiatives
Multi-Location SEO
Implemented scalable local SEO framework across 47 locations, creating location-specific landing pages and managing 200+ Google My Business profiles with consistent NAP data and review management.
Tax Season Optimization
Developed seasonal content strategy that increased tax season traffic by 567%. Created comprehensive tax guides, deadline calendars, and location-specific tax law content.
Technical SEO Overhaul
Migrated to new CMS, implemented advanced schema markup for professional services, and achieved 95+ PageSpeed scores. Fixed 180+ critical technical issues affecting crawlability.
Content Authority Building
Published 156 expert articles on tax law, business finance, and regulatory compliance. Earned coverage in Forbes, Accounting Today, and 47 local business journals.
Competitive Displacement
Outranked H&R Block and Jackson Hewitt for 89 high-value local keywords, capturing market share from national competitors in key metropolitan areas.
Enterprise Link Building
Secured 234 high-authority backlinks from financial publications, business associations, and educational institutions. Achieved average domain authority increase of 23 points.