Silver Spring Orthodontic Center
Practice Overview
Practice: Silver Spring Orthodontic Center (Founded 2012)
Campaign Duration: 15 Months
Specialty Focus: Braces, Invisalign, Early Intervention, Adult Orthodontics
Orthodontist Count: 3 Board-Certified Orthodontists
Office Locations: Silver Spring MD, Bethesda MD, Rockville MD
Patient Base: 4,200+ Active Patients
Treatment Options: Traditional Braces, Clear Aligners, Accelerated Treatment
The DC Metro Orthodontic Market Challenge
Competing in the affluent DC metropolitan area against established orthodontic practices, hospital-affiliated specialists, and corporate chains while serving families from Montgomery County’s diverse communities including federal employees, healthcare professionals, and international residents requiring premium orthodontic care.
Treatment Specialties Performance
Invisalign Clear Aligners
Dominated adult orthodontic searches across Montgomery County. Established as premier Invisalign provider for professionals and teens.
Traditional Metal Braces
Built authority in comprehensive orthodontic treatment for children and teens with family-focused educational content.
Early Interceptive Treatment
Captured searches for Phase I treatment and early intervention orthodontics for developing smiles and bite correction.
Adult Orthodontics
Positioned as leader in adult smile makeovers and professional orthodontic care for DC area working adults.
Patient Demographics Distribution
Government Workers
NIH, FDA, CDC employees and contractors
Medical Staff
Doctors, nurses, healthcare administrators
Embassy & International
Diplomatic families and global organizations
Montgomery County Residents
Local families and suburban professionals
DC Metro Market Advantages
Leveraging unique Washington DC metropolitan area demographics and economics:
Revenue & Growth Metrics
Additional Revenue
15-Month Period
Average Case Value
Comprehensive Treatment
Treatment Completion
Patient Retention Rate
Board-Certified Orthodontists
Specialist Team
Visibility Improvement Against Established Practices
Successfully enhanced search presence against major DC area orthodontic competitors:
Campaign Timeline & Market Development Milestones
DC Metro Orthodontic Market Research
Comprehensive analysis of Montgomery County demographics, federal employee benefits, international community needs, and competitive orthodontic landscape.
Treatment-Specific Content Development
Created specialized content for Invisalign, traditional braces, adult orthodontics, and early treatment targeting DC area professional demographics.
Local Authority Building
Enhanced visibility across Silver Spring, Bethesda, and Rockville with location-specific optimization and community-focused orthodontic education.
Premium Service Positioning
Established dominance in high-value adult orthodontic searches and luxury treatment options appealing to DC area professionals.
Advanced Orthodontic Technology & Expertise
Cutting-Edge Treatment Options: Digital treatment planning with 3D imaging, accelerated orthodontics with Propel technology, and custom clear aligner therapy. Comprehensive smile design using advanced digital workflows and evidence-based treatment protocols for optimal patient outcomes.
Strategic Orthodontic SEO Initiatives
Invisalign Authority Building
Established dominance in adult clear aligner searches across Montgomery County with comprehensive treatment education and professional-focused content strategy.
Federal Employee Targeting
Created specialized content addressing federal benefits coverage, flexible scheduling for government workers, and NIH/FDA employee orthodontic care.
Multi-Location Optimization
Enhanced visibility across Silver Spring, Bethesda, and Rockville with location-specific landing pages and community-focused orthodontic education.
International Community Outreach
Developed content for diplomatic families and international residents including insurance guidance and cultural sensitivity in orthodontic care.
Adult Professional Focus
Positioned as premier provider for working adults with discreet treatment options, flexible scheduling, and professional image enhancement.
Early Treatment Education
Built authority in interceptive orthodontics and Phase I treatment with parent-focused educational content and developmental guidance.
High-Value Orthodontic Keywords
Successfully captured top rankings for premium orthodontic and smile transformation terms: