Ecommerce SEO is vital to your digital store and the overall success of your ecommerce website. There are so many moving parts when it comes to ecommerce SEO and when you have your SEO under proper management, you’re able to focus on what really matters: sales and revenue. Read on to discover more about ecommerce SEO from DASH-SEO and how we can help you reach your ecommerce goals via excellent digital marketing and SEO strategies.
What is Ecommerce SEO?
Ecommerce SEO is quite simply the strategy of combining SEO tactics with an ecommerce platform. On-site optimizations, content production, and backlink acquisition are just as important as any other SEO strategy when it comes to ecommerce, yet it’s important to understand the demographic more so within ecommerce due to the necessity for high conversion rates. With our SEO strategies, we’re able to pinpoint the user personas which will most likely convert best with the product you’re selling. From there, through a variety of SEO techniques, we’ll be able to elevate your website to new heights amongst Google to have you ranking where you want to be.
How Will Your Ecommerce Site Benefit from SEO?
SEO is not an overnight process. We want to establish this from the start, yet with time, effort, and patience; it can be one of those success stories people talk about in case studies. Most users are probably unaware of your ecommerce brand and SEO is a great way to introduce them to your ecommerce brand when they’re searching for the products you’re selling. When users see your site ranking for various keywords and search phrases they’re typing in without the use of ads, they’ll most likely trust your product more. This is one of the many advantages of SEO when it comes to ecommerce platforms. Users today are bombarded with advertisement after advertisement. If you’re able to present your site through organic search results, you’ll stand out amongst the sea of competitors running annoying ads 24/7.
Our Approach to Ecommerce SEO Here at DASH-SEO
Our approach to your ecommerce SEO will consist of on-site optimizations, content creation geared towards your user personas, quality link-building from high authority publications, and CRO (conversion rate optimization) to increase the number of users who end up purchasing a product from your ecommerce site.
Speeding Up Your Site for a Great User-Experience
On-stie optimizations primarily consist of speeding up your ecommerce website and optimizing the user-experience side of things. We have a number of methods for reducing the load time of your site while simultaneously improving the entire user-experience to help everything flow effectively and efficiently. If your on-site experience is not dieal, it doesn’t matter how many visitors you end up acquiring, they’ll most likely go elsewhere to purchase what they were looking for. On-site optimization is one of the most important aspects of ecommerce SEO.
Creating Quality Content to Increase Awareness & New Users
Quality content consists of content which is geared towards the anticipated user base and solves their problems. If the user is searching for a specific product which will improve their life and one of the blogs we produce for your ecommerce site is ranking high in search engines, they’ll most likely check it out and read it over. Once they’re done reading through the insightful blog post we produced, they’ll most likely be inclined to purchase the products you’re selling, thanks in part of our persuasive tone, our informative descriptions, and our seamless blending of product imagery and crafty wording throughout.
Acquiring Noteworthy Backlinks to Increase SERP Performance
Backlinks are necessary to outrank your competitors, especially when it comes to ranking in a highly competitive niche. Our backlink acquisition method is through direct outreach, the skyscraper method, PR relationships we’ve built over the years, and a few other routes. We’ve found our approach to be great for those seeking high-quality, relevant backlinks which move the needle in the right direction.
A/B Testing to Fully Optimize Your Site’s CRO
If you want your ecommerce site to run at its full capacity and experience top-tier performance, you’ll need to partake in A/B testing on a consistent basis. This means we’ll be taking a proactive stance in your website’s conversion rate optimization to best ensure your website visitors are converting at the expected rate of performance. Your A/B testing is only as good as the people conducting the A/B testing. Let us show you the right way to do A/B testing and see how the results differ from past efforts.
How to Choose the Right Ecommerce SEO Agency
Choosing the right ecommerce SEO agency consists of identifying what you want out of an ongoing SEO campaign. If you’re unsure of what you want as an end result, it doesn’t matter how great the SEO agency is. They’ll most likely struggle to meet eye-to-eye with your vision. For this reason, we like to have an introductory meeting to determine if we’re the right fit for each other. We’re sometimes not, and that’s okay. We want you to feel comfortable with our strategies and we want to be comfortable with helping you realize your ecommerce goals.
Choosing DASH-SEO to Help Accelerate Your Ecommerce Site’s Organic Success
If you’d like to learn more about our capabilities as an ecommerce SEO agency, you’ll want to fill out the contact form below and we’ll be sure to respond to your message as soon as possible. We look forward to learning more about you, your ecommerce site, and exploring how we can help your website grow to new levels via our excellent ecommerce SEO strategies.