Healthcare Marketing: Our Guide
With healthcare maltreating, whether you’re a pediatric care group or a geriatric care group, you deserve to have the best marketing strategies set forth for your organization’s website. Here at DASH-SEO, we have those strategies in our wheelhouse of skills. Read on to learn more about how SEO can help take your organization to new heights and build a whole new online presence.
On-Site Optimizations for Your Healthcare Website
On-site Optimizations consist of primarily improving your website’s speed, functionality, and user-experience. In healthcare, we know your target demographic may differ by quite a lot, depending on who your provide care for, yet one thing all patients can agree on is they want a fast-loading, easy to use, and fully functional site. With our on-site optimization strategies, your site will be operating at the highest level of efficiency and effectiveness to best cater towards users and search engine robots.
Content Marketing for Your Healthcare Website
Consistent, high-quality content production is key when it comes to progressing your website to surpass competing domains. Without consistent content production, your website will be looked at by Google and other search engines as stagnant and they’ll most likely reduce your ranking position over time. In order to prevent this, it’s important to continuously produce fresh content which is engaging and targeting the right user persona. At DASH-SEO, we’re able to do all of this and so much more.
Backlink Acquisition for Your Healthcare Website
Backlinks are essentially “nods of approval” in the eyes of search engine robots. With backlinks being a large part of Google’s algorithm, it’s important to focus on acquiring links from other websites with moderate to high domain authority in order to improve your healthcare website’s organic ranking positions. Over time, once enough backlinks are acquired, you’ll most likely begin to build up enough domain authority to surpass competing domains for the keywords you’d like to target. All in all, backlinks are a crucial part of any digital marketing and SEO strategy in today’s day and age.
CRO (Conversion Rate Optimization) for Your Healthcare Website
Conversion Rate Optimization for your healthcare website will help you fine-tune and discover which areas of the site are working and which areas are not working. Through a number of different methods, we’ll be able to ensure the visitors to your site are much more likely to engage with it through A/B testing, heat-mapping, variant analyses, etc… This process helps nurture organic traffic and potentially helps convert it a much higher rate than previously expected.
Choosing DASH-SEO for Your Healthcare Marketing Needs
If you’re searching for healthcare marketing and you’re considering SEO as a way to boost your digital presence, you’ll want to contact us to learn more about how we can help. Feel free to fill out the form below and we’ll be sure to respond to your inquiry within 24 hours. We look forward to hearing from you soon!