Benefits of Choosing SEO over PPC for Bankruptcy Lawyers
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Filing | Organic inquiries lower costs by 45‑70% | Clicks for “chapter 7 lawyer” often $15‑$45 |
| Long‑Term ROI | Guides (chapter 7 vs 13) rank years, steady leads | Leads stop when ads stop |
| Trust & Relief Messaging | Helpful content builds rapport in stressful situations | Ads can feel predatory |
| CTR | Organic CTR ~2× for debt relief queries | Ad CTR low, costs rise |
| Compliance & Ethics | Pages reviewed once | Each ad reviewed repeatedly |
| Lead Quality | Content filters qualified debtors | Ads attract many unqualified |
| Competitive Barrier | Top rankings for local bankruptcy tough to overtake | Bids escalate competition |