Benefits of Choosing SEO over PPC for Divorce Lawyers
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Client | SEO lowers acquisition cost by 45‑70% | Clicks for “divorce lawyer” $20‑$80 |
| Long‑Term ROI | Content on process, fees stays evergreen | No residual traffic after budget stops |
| Empathy & Trust | Helpful guides build rapport | Ads feel commercial |
| CTR | Higher organic CTR for process queries | Ad CTR lower |
| Compliance | Static pages reviewed once | Ads each reviewed |
| Lead Quality | Educated clients prepared, reducing attrition | Ads attract many exploratory shoppers |
| Barrier | High rankings for niches (collaborative divorce) tough to top | Competitors raise bids |