Benefits of Choosing SEO over PPC for DUI Lawyers
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Case | Organic leads cut costs by 45‑70% | DUI CPCs $20‑$60 in many metros |
| Speed of Visibility | Local SEO 3‑pack provides immediate phone calls once ranking | Ads show instantly but disappear when budget does |
| Trust Factor | Organic listings perceived as vetted | Ads may seem desperate |
| CTR | Higher organic CTR for urgent searches (“DUI lawyer near me”) | Ad CTR lower |
| Ethics Compliance | Static pages reviewed once | Ads reviewed per creative |
| Lead Quality | Content helps filter cases (first offense vs felony) | Ads bring broad inquiries |
| Competitive Barrier | Top maps/organic spots tough to displace | Competitors outbid ads easily |