Benefits of Choosing SEO over PPC for Expungement Lawyers
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Petition | Organic leads reduce cost by 40‑60% | Clicks for “expunge record” $10‑$40 |
| Long‑Term ROI | Evergreen eligibility guides rank for years | Ads disappear when budget stops |
| Trust | Informative content shows expertise | Ads less trusted |
| CTR | Higher organic CTR for eligibility queries | Ad CTR lower |
| Compliance | One‑time review | Ads reviewed each time |
| Lead Quality | Content filters eligible clients | Ads attract ineligible prospects |
| Barrier | Top rankings durable | Bids drive up cost |