Benefits of Choosing SEO over PPC for Personal Injury Lawyers
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Signed Case | Organic cases reduce costs by 50‑75% vs. PPC | CPC for “car accident lawyer” exceeds $100 in many markets |
| Long‑Term ROI | Case results & FAQs rank for years, driving steady intake | Intake stops once ads paused |
| Trust & Authority | High‑ranking verdict pages build credibility | Ads often skipped by skeptical claimants |
| CTR | Organic CTR drastically higher for injury searches | Low CTR inflates acquisition cost |
| Compliance & Ethics | Static pages reviewed once | Each ad needs ethics board approval |
| Case Quality | Content attracts serious injury victims, raising average fee | Ads get many low‑merit inquiries |
| Competitive Barrier | Top rankings difficult & expensive for others to surpass | Competitors can outbid instantly |