Benefits of Choosing SEO over PPC for Criminal Defense Attorneys
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Case | SEO reduces acquisition cost by 40‑60% | Clicks for “criminal lawyer” $20‑$70+ |
| Immediate Trust | Organic rankings perceived as authoritative | Ads viewed skeptically |
| Long‑Term ROI | Content on charges & penalties drives steady calls | No leads once ads pause |
| CTR | Organic CTR higher for urgent searches | Ad blindness |
| Ethics Compliance | One review for pages | Ads need repeated review |
| Lead Quality | Informational pages pre‑qualify defendants | Ads bring many low‑budget inquiries |
| Competitive Barrier | Top rankings for local offenses hard to beat | Competitors outbid ads instantly |