Benefits of Choosing SEO over PPC for Family Law Attorneys
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Consultation | Organic leads cut costs by 45‑70% in 12 months | Clicks for “child custody lawyer” run $25‑$80+ |
| Long‑Term ROI | Evergreen content (custody, support) ranks for years | No residual traffic after ad spend stops |
| Trust & Empathy | Helpful articles build rapport in emotional situations | Ads can seem transactional, eroding trust |
| CTR | Organic CTR ~2× higher for advice searches | Ad blindness lowers CTR |
| Compliance & Ethics | One‑time review suffices for static pages | Each ad/landing needs ethics review |
| Lead Quality | Educated clients know goals, easing negotiations | Ads attract price‑shoppers, reducing case value |
| Competitive Barrier | Top rankings for niches (high‑net‑worth divorce) tough to displace | Competitors outbid ads anytime |