Benefits of Choosing SEO over PPC for Traffic Ticket Lawyers
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Ticket | SEO lowers acquisition cost by 35‑60% | Clicks for “speeding ticket lawyer” $5‑$25 |
| Instant Calls via Local SEO | Maps 3‑pack delivers quick phone leads once ranking | Ads appear only while paying |
| Trust | High‑ranking FAQ pages viewed as helpful | Ads less credible |
| CTR | Organic CTR higher for location‑based searches | Ad CTR low |
| Compliance | Static pages need one review | Ads reviewed each variation |
| Lead Quality | Content filters serious violators vs dismissible | Ads get many minor infractions |
| Barrier | Top rankings durable and cost‑effective | Bids escalate quickly |