B2B Tech SEO: How to Rank Effectively
B2B Tech SEO is something which many companies, both big and small attempt to achieve through a variety of methods. If you’re reading this piece, you may be looking for helpful hints, tips, and tricks to better your B2B tech SEO strategy. We’re happy to provide some insights to better your B2B tech SEO strategy and have you on the right path to success. Read on to learn more about what to do to achieve your goals of increasing your organic leads via your website, and not having to do cold outreach anymore thanks to the power of SEO.
What is B2B Tech SEO?
B2B Tech SEO is something which has the potential to generate increased awareness of your B2B tech brand, increase inquiries to your website, and potentially boost your revenue quarter-over-quarter. The process of B2B SEO is something which requires great amounts of effort, yet when executed efficiently and effectively, these efforts prove to be quite worth it. B2B tech SEO consists of on-site optimizations, content creation, backlink acquisition, and conversion rate optimization. In this post, we’ll describe what those strategies consist of and how they can best be applied to the goals of your B2B tech business.
On-Site B2B Tech SEO Strategies
On-site SEO consists of many aspects, yet the most important is centered around the speed of your site. We say this due to the fact not only will your users dislike a slow site, search engine robots from Google will dislike a slow site as well. A slow site experience is detrimental to your overall SEO. Site speed is a crucial aspect of on-site SEO we address first and foremost before embarking on the other pillars of SEO.
SEO-Focused Content Production for B2B Tech Companies
After we’ve successfully resolved the bulk of the issues regarding your on-site SEO, we’ll then begin your keyword research process and develop content strategies which convert your B2B interested parties to the right areas of your site. Content which converts is something we specialize in and we always palace a strong emphasis on ROI. We want to see each and every piece of content we produce become an additional stream of revenue for your business over the long term.
Backlink Acquisition Techniques for B2B Tech Companies
Backlinks are a key success factor when it comes to having your website rank high above your competition. Without backlinks, it’s unlikely you’ll rank for many worthy keywords. Think of backlinks as a “nod of approval” from Google where the more quality links you possess, the more likely it is you’ll begin to rank for the keywords you desire. Now, this is certainly a high-level explanation of backlink acquisition and we primarily acquire links through outreach, yet one of our favorite methods is to acquire links through the “skyscraper method”, which we’ll be happy to explain in further detail during our initial meeting with you.
CRO (Conversion Rate Optimization) for B2B Tech Companies
CRO is something which is so valuable, yet often overlooked; even by the strongest of B2B tech companies. Converting the traffic which reaches your site through organic means is vital to the success of your entire SEO strategy. The old saying “you can lead a horse to water, yet you can’t force it to drink…” rings true in this scenario. While you certainly can’t force a user to convert on your website, you can definitely try your best through various CRO methods. One of our favorites is heat-mapping where we track the idling patterns of users and determine where to best place CTAs (calls-to-action).
Choosing DASH-SEO for Your B2B Tech SEO Campaigns
If you’re searching for an SEO partner with your B2B tech company, you’ve come to the right place. We’ve helped many companies just like yours achieve great success. We’re certainly looking forward to exploring how we can help your company grow to new heights with our excellent SEO strategies. Feel free to fill out the form below for a custom SEO audit of your website and we’ll be sure to have it back to you within one business day. We look forward to hearing from you soon!