What is Cause Marketing?
Cause Marketing is when a company decides to invest in a marketing strategy or marketing tactics which will allow them to perform some charitable actions while at the same time increasing their overall brand awareness in the affected community and throughout the rest of the world. Some of the most successful cause marketing campaigns haven’t even been recognized as “cause marketing” because most consumers just believe the companies are doing this action out of the goodness of their heart. Yes, they very well may be initiating a cause marketing campaign to create more awareness for a certain disease, demographic, or otherwise disadvantaged group, but at the end of the day, most companies involved in “cause marketing” strategies are focused on one thing and one thing only: the bottom line. This is the way of the world and the way of business for most companies, but at DASH-SEO, we believe we can help your company find the perfect balance between both sides of the fence and allow you to do a lot of good while still benefitting your company in an ethical way.
Cause Related Marketing
Cause related marketing is not a new phenomenon. There have been many cause related marketing campaigns throughout history and one of the earliest examples of cause marketing is “Rosie the Riveter”. Rosie was used to inspire women to join a greater cause in World War II.
This advertisement inspired women who would have otherwise had no interest in being a riveter to join the cause and start riveting and producing munition and war supplies. This cause related marketing campaign is still referenced throughout history books and marketing studies, worldwide.
Cause Marketing Campaigns & Examples
Here are some further examples of cause marketing campaigns:
All of these examples above are some of the most popular forms of cause marketing you’ll ever see. They’re extremely effective due to their appeal, commonality amongst the buyer, and the fact they provide funding to a cause which effects so many people. All of these factors combined can yield some astounding results in a marketing campaign and not only increase business within the company in the short-term, but in the long-term as well once the cause becomes engrained and associated with the brand itself.
How SEO & Cause Marketing Can Work Together
SEO and cause marketing go hand-in-hand just as any other marketing initiative and SEO go hand-in-hand. If you want your cause marketing campaign to be successful, you need it to be featured on the web in this day and age. In order for it to be successfully featured on the web within organic search results, you need to have your website with the featured cause marketing campaign rank properly to generate interest and awareness. The only way to achieve these high rankings in Google, Yahoo, and Bing is to have an excellent SEO & Digital Marketing strategy implemented by an experienced consultant or agency. This is where we come in to help your company thrive and see fantastic results.
DASH-SEO, Your Cause Marketing Firm
At DASH-SEO, we believe the best way to go about a cause marketing campaign is to truly understand and gain knowledge of the cause you are representing in your cause marketing campaign and don’t worry so much about the profits entailed with said campaign. If you work with us and allow us to do what we do best (SEO & Digital Marketing), the profits will follow with the proper initiatives we take to ensure everyone is happy at the end of the day. With SEO & Digital Marketing from DASH-SEO, we take our expertise and efficiency and present your cause marketing campaign to the people who need to see it to make a difference in the world and in the world of your campaign. We have numerous successes within all of our niches, but cause marketing is one of the niches which we hope to expand upon exponentially as it will allow us to work with great companies, such as yours, and surely change the world. We strongly and truly believe in cause marketing as it can do a lot of good and provide so many opportunities for several people in disadvantaged situations. We hope you’ve enjoyed reading this piece on cause marketing and if you’d prefer to discuss how we can help your cause marketing campaign, feel free to reach out to us below by contacting us via our contact page, by phone 512-645-2810, or by filling out a contact form below and we’ll be sure to reply to you within 24 hours. Looking forward to hearing from you soon!